Meet Chioma and Uchenna Ngwudo - two fly sisters who created Cee Cee's Closet NYC - a brand that celebrates the beauty of West African print though fashionable accessories and clothing, handmade by tailors and artisans in Lagos, Nigeria. These Barnard and Columbia alums design all of their fair trade goods, which include headwraps, leather bags, clothing, and waistbeads. On this episode we dive into what goes into building and developing a brand that your customers LOVE! What I loved about this interview was the energy of Chioma and Uchenna - the respect and love for each other and the passion that they have for what they do is so evident and inspiring. ON THIS EPISODE WE DISCUSS: - The sisters' most vivid childhood memories - Launching a company together - What the two learned from participating in their first pop-up shop - The importance of customer feedback & customer emails - Guerilla marketing strategies - How to develop a brand (and use your network to do so) - Working through big challenges - Partnering with influencers - What to do if you don't have a mentor in your industry - What you need to research - Managing finances in a capital intensive & bootstrapped business - What you can learn from competitors in your market - Building a brand identity - Personal growth...and more Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy! SHOW NOTES: http://www.dreamsindrive.com/uchenna-chioma-ngwudo-ceecees-closet ENTER TO WIN A CEE CEE'S CLOSET HEADWRAP: http://www.dreamsindrive.com/win JOIN OUR DREAM DRIVER FACEBOOK GROUP: http://www.dreamsindrive.com/facebook FIND UCHENNA & CHIOMA ON: Instagram:http://www.instagram.com/ceeceesclosetnyc Twitter: http://www.twitter.com/ceeceesclosetny Web:http://www.ceeceesclosetnyc.com FIND DREAMS IN DRIVE ON: Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv JOIN THE #DREAMSINDRIVE COMMUNITY: http://www.dreamsindrive.com/JOIN BOOK A PODCAST COACHING SESSION: http://www.dreamsindrive.com/session