Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Autoline This Week #1613: American Icon

Autoline This Week #1613: American Icon

FromAutoline This Week


Autoline This Week #1613: American Icon

FromAutoline This Week

ratings:
Length:
27 minutes
Released:
Mar 23, 2012
Format:
Podcast episode

Description

Ford Motor Company was in trouble even before that breathless September four years ago that sent the world economy searching for financial oxygen. But armed with a bold strategy and solid leadership, Ford survived the crisis, steering clear of both bankruptcy and government loans. And then as it released some of the new products it had in the pipeline, suddenly the company started making money and the blue oval was back in the black in a big way. That’s the story of how Alan Mulally and his team brought Ford back from the brink as told in the new book “American Icon.” Bryce Hoffman of The Detroit News spent two years engrossed in the culture that Henry Ford built and Alan Mulally arguably saved. On Autoline This Week, John McElroy talks to Mr. Hoffman about “American Icon” and is joined in the discussion by Keith Naughton from Bloomberg News and Jim Hall from 2953 Analytics.
Released:
Mar 23, 2012
Format:
Podcast episode

Titles in the series (100)

In depth discussions of the most important trends and developments shaping the automotive industry with industry executives and the top auto journalists. Your half-hour update on what they’re talking about in the C-suites.