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EP27. Reviewing Indie Beauty Trends & Events

EP27. Reviewing Indie Beauty Trends & Events

FromGreen Beauty Conversations by Formula Botanica


EP27. Reviewing Indie Beauty Trends & Events

FromGreen Beauty Conversations by Formula Botanica

ratings:
Length:
48 minutes
Released:
Jan 15, 2019
Format:
Podcast episode

Description

There is no better time to take stock and review indie beauty trends and events than the start of a new year; nor is there a better time for a change. So, in this episode of Green Beauty Conversations podcast we see a role reversal with host Gemma in the hot seat as our interviewee, while school director Lorraine asks the questions. This is one of our longer podcasts as Gemma does an extensive, insider round-up of the value of attending, as a visitor and as trade, both Indie Beauty Expo, which had its inaugural European debut with its London show late last October, and Stylist Live which took place at Olympia, London, in November. Gemma describes Stylist Live as "indie brand heaven" as it combined beauty with a range of lifestyle, homes' style and wellness sectors to offer a really great day out. Just as exciting are the indie beauty trends that Gemma noticed emerging at these events which ranged from brands offering varying levels of product customisation to those promoting a more holistic, wellness view of outer beauty. What struck Gemma as she took on her roving reporter role was the number of Formula Botanica students and graduates whom she met at these two major UK events, both as brands exhibiting and as visitors doing market research and simply having a great day out and a meet-up. Above all, what we and everyone we know who attended both IBE and Stylist Live noticed was the overriding atmosphere of collaboration and genuine eagerness to move the global green beauty movement forward together. As Gemma says: "Both shows had a feeling of indie entrepreneur collaboration. Stall holders, though technically in many ways in competition, showed real kindness to each other." To conclude this episode, our duo focuses on two of last year's major achievements for the school: the Formula Botanica 2018 conference - our largest and most successful to date - which took place in London in early November; and the Cosmetic Executive Women Award Ceremony which saw Lorraine receive the Digital Achiever Award sponsored by Google. Both events were remarkable for bringing pioneering people in the beauty industry together to network and forge opportunities. In this episode, key indie beauty trends you'll hear about include: The noticeable growth of crystal-infused beauty products either made with or containing crystals in various forms and offering a holistic concept of beauty; Part-customisable skincare using pre-made bases which give consumers the option to choose their own active and other ingredients, such as fragrance, to tailor products; The boom in natural make-up brands keen to demonstrate that all-natural cosmetics can be high performance too; and Ingestible beauty and food supplements that work hand in hand with topical cosmetics to help provide a holistic approach to beauty and wellness. Our key take-outs about attending indie beauty events include: First, define your trade or consumer show objectives. Work out your goals in attending, whether market research, sales, networking or meeting prospective retail buyers. Do your homework on events and shows to see if they are a good fit for you. Indie Beauty Expo (IBE), which is set to expand further into Europe, is primarily a trade show aimed at getting your brand before retail buyers, distributors and so on. There is a consumer 'Shop Indie' evening, but otherwise it's mainly a trade opportunity. Stylist Live has a real buzz to it and is a three-day consumer show. It offers a great opportunity to get your brand before potential customers and gain all-important feedback. You will need stamina to exhibit at either event! If you exhibit, do ensure you have your marketing and brand collateral on point and in an easy format for customers to pick up and take away. You may be too busy to chat to everyone, so ensure your give-aways send out a clear message about your brand, products' differentials and so on. Both IBE and Stylist Live are annual events in London, with IBE set to appear in
Released:
Jan 15, 2019
Format:
Podcast episode

Titles in the series (100)

The Green Beauty Conversations podcast brings the world of green beauty to your earbuds. Join Gemma and Lorraine from the Formula Botanica Team as they demystify confusing topics on ingredients, formulations, business practices and political issues in the beauty world. Hear directly from established brands in the green beauty sector and engage with a variety of experts who willingly share their knowledge with you. Formula Botanica is the accredited online organic cosmetic science school, hosting thousands of students in 125+ countries who have enrolled for their award-winning online formulation courses. The school has long been a hub for artisan skincare entrepreneurs, who form part of their large, engaged global online community. The global green beauty community looks to Formula Botanica for guidance on major events in the industry, such as new ingredient releases, innovative formulation techniques and indie business guidance. Formula Botanica is at the forefront of the global green beauty industry and is committed to bringing you the best and most up-to-date information from the green beauty world. Listen to the Green Beauty Conversations podcast and become part of the global green beauty movement.