What is the best way to ensure hospitality in the beverage industry? The answer is education! This week on The Speakeasy, Damon Boelte is joined via the phone lines by Danny Ronen, founder of DC Spirits, an food, wine and spirits educational organization, as well as Senior Educator at Liquid Kitchen, a global hospitality agency. Tune into this episode to hear about Dannys inspiration after an interesting experience with inhospitable sommelier. Learn about the rise of the brand ambassador, plus how sales often follow after consumers become knowledgeable about a product. How does the modern bar and cocktail scene promote quality? Tune into this episode of The Speakeasy to find out all of this and more! Thanks to our sponsor, MOOD Magazine. Music has been provided by Pamela Royal. At the end of the day, the sommelier is the trainer and representative for all the wine at an establishment. [7:00] The whole purpose behind what we do is education and the furthering of our industry. [24:40] -- Danny Ronen on The Speakeasy