Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

A Founder's Guide to Brand Marketing -- It's Not About Advertising

A Founder's Guide to Brand Marketing -- It's Not About Advertising

FromPrivate Equity Funcast


A Founder's Guide to Brand Marketing -- It's Not About Advertising

FromPrivate Equity Funcast

ratings:
Length:
44 minutes
Released:
Aug 23, 2016
Format:
Podcast episode

Description

The first of many conversations with Brian Walker CEO of AE Marketing Group.   We've found that Marketing is often the third wheel at small companies -- behind product development and sales.   Brian's team takes a CoCreation and Customer Experience approach to building and marketing products that gets the marketing function heavily involved in improving operations and products.  So, come have a listen!
Released:
Aug 23, 2016
Format:
Podcast episode

Titles in the series (100)

Hosted by Devin Mathews and Jim Milbery, partners at ParkerGale Capital, a middle-market private equity group. This bi-weekly show is a lively discussion of the uses of technology to improve business operations for companies with less than $100 million in revenue.