Roger Dooley co-founded College Confidential, the leading college-bound website. (The site features popular college admissions forums on topics such as "what are my admissions chances", financial aid, standardized testing, and school life.)
Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter a then-nascent home computer market.
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