Christopher Lochhead is one of the pioneers of the “Authentic Dialogue” category of podcasts, a best-selling author and three-time Silicon Valley, public company CMO. He stands out for his unique point of view, sense of humor, hard-fought experience and whisky stained mind. In Christopher’s new book, Niche Down: How to Become Legendary by Being Different, he and co-author Heather Clancy go deep, taking you on a fun, practical, example-packed look at what it takes to design and dominate your own niche. They blow up the idea that the path way to success is building a brand and instead teach you how to “Niche Down” and become known for a niche that you own. Listeners love Legends & Losers because it is not your typical formulaic “interview show.” Instead it’s one of the few real, raw, authentic dialogue shows. From Elon Musk’s first investor Nancy Pfund, NBA legend Bill Walton, New York Times best- selling author Sebastian Junger, the cofounders of John’s Crazy Socks, 4-Star General Stanley McChrystal to convicted murderer-turned motivational speaker Will Little, Christopher has remarkable conversations with hundreds of legendary thinkers from Silicon Valley and beyond. Christopher says Niche Down is for someone wanting a legendary career, and for “small-e- entrepreneurs” looking to make a mark on the world. It’s the first book on category design for smaller businesses and individuals.   Christopher Lochhead Show Highlights: The power of authentic conversations and how to have more of them Curious perspective vs win - lose Foreground vs Background Conversations What’s the purpose of you having the conversation you’re having right now? The story of writing Niche Down If you study Pablo Picasso, you can learn how to niche down The exact question(s) to ask in order to become a category king Better doesn’t mean you are different Fall in love with the problem not the solution What problem are we really solving in schools? “Follow your different” -Christopher Lochhead   Christopher Lochhead Resources: Radical Candor Niche Down Treffert Center   “It’s what makes us different that makes us difference” -Christopher Lochhead Christopher Lochhead Contact Info Website Twitter Facebook LinkedIn Email “Conversations are not about me getting you to agree with my predetermined point-of-view” -Christopher Lochhead   Podcast Upgrade Download the 5 Questions to Niche Down here https://betterleadersbetterschools.com/168-christopher-lochhead   Show Some Love BECOME A PATRON OF THE SHOW FOR AS LITTLE AS $1/MONTH DID YOU LIKE THE SHOW?  iTunes SUBSCRIBE HERE! LEAVE A 5-STAR RATING AND REVIEW   Join my hybrid group coaching & leadership development community Text BETTERMASTERMIND to 33444 Grab your FREE 15 Phrases of Effective School Leaders Text PHRASES to 33444 or click the link above. Website :: Facebook :: Insta :: Twitter :: LinkedIn   SHOW SPONSORS: ORGANIZED BINDER Organized Binder is an evidence-based RTI2 Tier 1 universal level solution Focuses on improving executive functioning and noncognitive skills Is in direct alignment with the Universal Design for Learning (UDL) framework Is an integral component for ensuring Least Restrictive Environments (LRE)   You can learn more and improve your student’s success at https://organizedbinder.com/   Copyright © 2018 Better Leaders Better Schools