In today's episode of the Internet Marketing Podcast, Andy is joined by Fernando Angulo, Head of International Partnerships & Corporate Speaker at SEMrush to talk about their recent ranking factor studies research. On the show you'll learn about:The amount of backlinks you need from your industry in order to rank wellThe importance of natural backlinksWebsite Security and how HTTPS affects rankingsContent length and whether or not Google considers this as part of their ranking factorsHow many words you should be including in your content in order to rank betterHow website visits affect rankingsThe importance visitor behaviour once they are on your site Plus, Fernando provides his top tip/key takeaway.If you'd like to connect with Fernando you can find him on Twitter here and LinkedIn here. For information regarding your data privacy, visit acast.com/privacy