Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting for successful social advertising.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:46 - Why it takes risk to find success 07:02 - How to balance creative content with targeting to maximize effectiveness 10:53 - How Purple leverages content to stay fresh on potential customer’s minds 15:07 - How Purple incorporates Pinterest into their social strategy 22:53 - How to convert customers into evangelists   Resources Salesforce TechSmith Purple   Visit SocialPros.com for more insights from your favorite social media marketers.