Adobe's transition into a SASS company wasn't easy. It took two painful years of losses to transition their entire business from one-time upfront pricing to a monthly subscription. For a publically traded company, this could have been the death of them. But long-term thinking and well-executed plan set them up for success into the foreseeable future. This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship. This episode is also brought to you by Digital Ocean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about Digital Ocean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices