Fred Joyal co-founded the 1-800-DENTIST referral service in 1986. It's the largest dental referral business in the country, with over 250 employees and serving every state. 1-800-DENTIST strives to be the best way to find a dentist, by screening dentists on an ongoing basis, and having more information on the practice than any other resource. Joyal has written over 100 television commercials, appeared in more than 25, and directed 20 of them; his goal is to create a single commercial that makes everyone in America want to go to the dentist immediately. Joyal currently lectures on practice marketing to groups of dentists around the country, focusing on building patient loyalty and increasing production by better communication, mindset and attitude. He published his first book, “Everything is Marketing: The Ultimate Strategy for Dental Practice Growth,” and just released his newest book, “Becoming Remarkable: Creating a Dental Practice Everyone Talks About”.   www.1800dentist.com