35 min listen
#44 Are You Fit for Fresh?
ratings:
Length:
16 minutes
Released:
Nov 28, 2016
Format:
Podcast episode
Description
Customers are increasingly seeking out more fresh items at convenience stores--whether bananas, fruit cups or salads. And this trend is attracting new customers, especially millennials and women. But that doesn’t mean that a fresh offer will work at every store. If you’re not sure if you are ready to expand your fresh offer, review a quick 10-point checklist that Kelly helped develop as part of her involvement on the NACS-United Fresh “Fresh Convenience” task force. Co-hosts Jeff Lenard, NACS Vice President of Strategic Industry Initiatives; and Stephanie Sikorski, Director, NACS Foundation and Mission Marketing talk to Kelly about what stores need to consider before they embark upon a more comprehensive fresh offer in stores.
Released:
Nov 28, 2016
Format:
Podcast episode
Titles in the series (100)
#8 How Do You Sell Healthy?: Hank Cardello, Senior Fellow and Director of the Obesity Solutions Initiative at the Hudson Institute by Convenience Matters