When interacting with the media, a nonprofit is concerned not only with getting coverage, but with obtaining the best coverage for the organization. Today’s guest, Antionette Kerr, CEO of Bold & Bright Media and founder of The Write Folks, LLC, is here to help. Antionette offers us sage advice on how nonprofits can generate exposure and optimize outcomes by creating strong media relations. Links: Nonprofit Academy: www.thenonprofitacademy.com Bold & Bright Media: www.boldandbrightmedia.com Antionette’s book: Modern Media Relations for Nonprofits In bulk: https://boldandbrightmedia.com/books-2/ amazon.com Antionette’s LinkedIn: https://www.linkedin.com/in/antionette-kerr-01533468/ *****Timestamped Highlights***** (3:00) The boring press release: one of Antoinette’s biggest pet peeves (6:55) There is space in the news world for nonprofits to be filling the gap for desperate reporters short on time and short on resources. (8:00) Enhance your media releases by making them “G.R.E.A.T.”  (11:03) How you can build a relationship with a reporter (15:55) WTF?! How to act when the reporter gets it wrong (19:58) Making sure donors see your media coverage (21:20) The three types of media sources (24:19) Antionette shares how she got a paid internship at a newspaper at age 16