Today’s topic revolves around Shopify, a very popular Ecommerce platform that helps over 20.000 merchants manage every aspect of their business — from products to orders to customers, selling online, in retail stores, and on the go. Not surprisingly, Shopify embraced Amazon and its ecosystem early on, offering native integrations with Amazon FBA, bringing a great advantage to smaller brands and developing at a really fast pace. And what better way to break down this fascinating topic than a podcast episode with our special guest and Shopify expert, Kurt Elster of Ethercycle? Kurt is one of the most highly regarded independent Shopify consultants in the industry, working exclusively with Shopify store owners. He is also the founder of the Ecommerce agency Ethercycle, the creator of an insightful blog and weekly Ecommerce hacks video series as well as a host of the amazing Unofficial Shopify Podcast. This is definitely a show you shouldn’t miss - tune in!