107: Marketing and Learning to Develop Apps with Jean MacDonald

FromMac Power Users

Start listening View podcast show

107: Marketing and Learning to Develop Apps with Jean MacDonald

FromMac Power Users

ratings:

Length:

105 minutes

Released:

Oct 15, 2012

Format:

Podcast episode

Description

Katie and David are joined by Jean MacDonald, who explains how she goes about marketing and running a small software company with Apple technology, Jean's budding education as an App developer, and her new project, App Camp for Girls.

Released:

Oct 15, 2012

Format:

Podcast episode

Titles in the series (100)

Learn about getting the most from your Apple technology with focused topics and workflow guests. Creating Mac Power Users, one geek at a time since 2009. Hosted by David Sparks and Stephen Hackett.

Skip carousel

Mac Power Users 1: All About E-Mail: We actually talked about e-mail for 2 hours. But we didn't want to scare too many people away with our very first podcast so we decided to release this episode in two parts. by Mac Power Users
78 min listen
Mac Power Users 3: Going Paperless: In this episode, we discuss all the steps necessary to take your piles of paper and get it into your Mac and organized. by Mac Power Users
94 min listen
Mac Power Users 5: Word Processing and Writing: Episode five takes on word processing and writing on your Mac. It is no longer all about Microsoft Word. Apple’s own Pages is becoming a contender and there are several other tools that will help you write better. Links of Interest: Microsoft Office O by Mac Power Users
77 min listen
Mac Power Users 24: Home Networking: Katie and David talk through home networking including wired and wireless solutions along with common pitfalls and speed bumps. by Mac Power Users
88 min listen
Mac Power Users 34: Keynote: In this episode, David and Katie talk about Keynote and share their presentation mojo. by Mac Power Users
82 min listen
Mac Power Users 4: Staying in Sync: In our fourth episode we talk about a subject that plagues many Mac users, keeping thing in sync. Whether you’re trying to sync documents or data to another computer, a mobile device, or the cloud we talk about various products and services to allow you t by Mac Power Users
31 min listen
Mac Power Users 2: All About E-Mail (Part 2): In part 2 of our E-mail series we go in-depth on our various systems for managing email, the pros and cons of each system, developing a good email work flow, learning how avoid becoming a slave to your inbox, email etiquette and other useful tools. by Mac Power Users
22 min listen
Mac Power Users 18: Managing The Onslaught: The daily barage of links, feeds, and e-mail sites can become overwhelming. In this episode, David and Katie talk about managing the the daily flood of data using RSS, Instapaper, and other solutions. by Mac Power Users
59 min listen
Mac Power Users 8: Backup!: In this episode, David and Katie discuss backup tools, strategies and plans. Next show: Security Links of Interest SuperDuper Carbon Copy Cloner Time Machine Time Capsule Drobo MobileMe Mozy Backblaze Carbonite Amazon S3 Backjack by Mac Power Users
37 min listen
Mac Power Users 10: Mac Security: This episode includes a survey of security issues for Mac owners. Subjects include virus and trojans, phishing and web security, and physical security and insurance. by Mac Power Users
85 min listen
Mac Power Users 13: Task Management Smackdown: We’ve gotten a lot of requests for this episode, so here it is, our Task Management Smackdown. In one corner, David and The Omni Group’s Omni Focus. In another, Katie and Cultured Code’s Things. The duo discuss their system for managing tasks and how thei by Mac Power Users
83 min listen
Mac Power Users 7: LaunchBar Blackbelt: In this episode we cover popular application launcher, LaunchBar. This episode goes beyond the basics and includes are several power user tips. We recommend you listen to this one in front of a Mac equipped with LaunchBar. Enjoy. by Mac Power Users
70 min listen
Mac Power Users 33: Workflows with Andy Ihnatko: This workflows episode is with technology writer and all around swell guy, Andy Ihnatko. by Mac Power Users
79 min listen
Mac Power Users 19: 1Password: In this episode Katie and David talk about one of their favorite programs, 1Password. This application does more than just auto-fill passwords. The hosts talk about all of the features of version 3 and how they use the application to stay safe and organiz by Mac Power Users
56 min listen
Mac Power Users 9: Getting Ready for Snow Leopard: We know, we were supposed to do a show about security this week. But with all the news coming out about Snow Leopard we just couldn’t help ourselves. In this episode we talk about how to get your Mac ready for Snow Leopard and our tips for a smooth instal by Mac Power Users
33 min listen
Mac Power Users 53: Workflows with Bob “Dr. Mac” LeVitus: This workflow episode features Bob “Dr. Mac” LeVitus. Bob is a computer columnist for the Houston Chronicle, a complete and total Mac geek, and the author of 50 books, most of which are aimed at Mac OS X and iOS. by Mac Power Users
73 min listen
Mac Power Users 6: Setting Up A New Mac: In this episode we talk all about setting up a new Mac. Do you want to migrate your data or start from scratch? What are the options for getting your old data on your new Mac? Katie and David explore the options and share their tips and tricks. Links of by Mac Power Users
35 min listen
Mac Power Users 15: Scrivener: We got a lot of feedback about episode 5 Word Processing and Writing, apparently people just keep looking for better word processors. So, we decided to do another show on a single application, Scrivener. Scrivener is a word processor and project managemen by Mac Power Users
69 min listen
Mac Power Users 41: Writing “Mac at Work”: In this episode David and Katie talk about David’s book, Mac at Work. David explains how he bumbled his way through the publishing process and the tools he used to write the book. by Mac Power Users
61 min listen
Mac Power Users 20: Live from Macworld 2010: This is the last of our Macworld 2010 special episodes. In this episode we speak with various vendors about what's new and what products we can look forward to in the coming year. by Mac Power Users
62 min listen
Mac Power Users 21: Interviews from the Macworld 2010 Show Floor: This is the last of our Macworld 2010 special episodes. In this episode we speak with various vendors about what's new and what products we can look forward to in the coming year. by Mac Power Users
55 min listen
Mac Power Users 11: Services and Macworld 2010: This episode provides an introduction to automation. Subjects include Applescript, Automator, and Snow Leopard Services. We also had Macworld Expo Director Paul Kent on to talk about Macworld Expo and Conference 2010. by Mac Power Users
71 min listen
Mac Power Users 12: Troubleshooting Your Mac: Macs are typically very reliable machines, but from time to time they can cause you trouble. In this episode, we discuss recommendations for identifying and fixing problems. We also discuss tips for keeping your Mac running smoothly and discuss more listn by Mac Power Users
90 min listen
Mac Power Users 30: Mac Gadgetier: In this episode, Katie and David cover some of their favorite Mac related gadgets. by Mac Power Users
92 min listen
Mac Power Users 17: DNS and Macworld 2010: It's a jam packed show this week. We discuss alternative DNS services including OpenDNS and Google's DNS service with special guest George Starcher. We talk about the advantages and disadvantages of using an alternative DNS service and compare the new Goo by Mac Power Users
79 min listen
Mac Power Users 35: Money Managers, Task Management on the iPad, Car Stereos and the Book: In this episode, Katie and David catch up with listener questions and cover a few common questions including money management and iPad task management. David also spills the beans on his new book. by Mac Power Users
67 min listen
Mac Power Users 16: Information Managers: This has been one of our most requested episodes. We talk all about information managers. These are applications that handle all those random bits of information that don’t seem to fit in any other type of organizational system. We’ll give you a general o by Mac Power Users
67 min listen
Mac Power Users 27: iPad Power Session: After spending a few months with the iPad, Katie and David reflect on how they get work done on them. by Mac Power Users
98 min listen
Mac Power Users 25: Geeking Out With Hazel: In this episode, David and Katie talk about how to keep your Mac clean and organized using Noodlesoft's Hazel. Hazel watches folders and runs actions based on specific criteria to take action on the folder items. Hazel also keeps your Mac tidy by throwing by Mac Power Users
75 min listen
Mac Power Users 26: Workflows with Dan Benjamin: This is our second show in the "Workflows" series. Our guest is programmer, writer, and podcaster Dan Benjamin. by Mac Power Users
86 min listen

More Episodes from Mac Power Users

Skip carousel

740: “From The Beatles to The Libertines,” with Lee Garrett: Lee Garret is the new owner of ScreenCastsOnline. He joins Stephen and David to discuss his background in technology, his Apple gear, and how clear communication and processes are key to any successful endeavor. by Mac Power Users
96 min listen
739: Checking in on Freeform: David and Stephen revisit Freeform and discuss how it's improved since its launch and what Apple could do next with the application. They also share how they use the app and how it shines in visionOS. by Mac Power Users
69 min listen
738: Apple Collecting 101: Stephen walks David through the ins and outs of collecting old Apple gear, and the pair take the wraps off an MPU redesign. by Mac Power Users
71 min listen
737: Scoring a Movie, with David Metzger: David Metzger is a composer, arranger, and orchestrator with a celebrated career that has earned him Academy, Grammy, and Tony Awards. He joins the guys to talk about how the music for some of the most beloved films and shows of our time is made. by Mac Power Users
90 min listen
736: Maintaining & Caring For Your Apple Hardware: Stephen and David offer advice on how to best care for Macs, iPhones, iPads, and more, from cleaning to battery management and beyond. Then, the guys reflect on recent news, including the new MacBook Air and the death of the company's car project. by Mac Power Users
79 min listen
735: Catching up with Ryan JA Murphy: Ryan Murphy returns to the Mac Power Users to discuss systems design principles when choosing software and workflows, intelligent use of AI tools, Obsidian, and using technology as a parent. by Mac Power Users
80 min listen
734: I Got to Be the Hero: On this feedback episode, Stephen and David check in with the Vision Pro, discuss plumbing super powers, the mysteries of AppleCare, and more. by Mac Power Users
84 min listen
733: Our Favorite iPhone Apps: David and Stephen battle it out in naming their favorite iOS apps. by Mac Power Users
80 min listen
732: Catching up with Mike Vardy: Mike Vardy drops by the show to talk about the journey behind his upcoming book, his love of the Freewrite family of products, and how he runs his growing online business. by Mac Power Users
85 min listen
731: “Tears Rolled Down My Light Seal”: Apple Vision Pro is here. David and Stephen share their initial thoughts on Apple's first new platform in ten years, talk about how it performs in entertainment and productivity and then answer some listener questions about the device. by Mac Power Users
126 min listen
730: “Treat it as an Intern,” with Jeff Richardson: Jeff Richardson returns to the show to talk about how AI has changed how he works with documents and how technologies like spatial computing and Standby can impact day-to-day workflows. by Mac Power Users
93 min listen
729: Don't Hear What We Aren't Saying: On this feedback episode: more about AppleCare and the Vision Pro, then some listener feedback and more proof Stephen and David spend too much time together. by Mac Power Users
103 min listen
728: All About AppleCare: Apple has several variations of its warranty offerings. This week, Stephen and David detail the differences between various AppleCare products and discuss their value to customers. by Mac Power Users
77 min listen
727: The Productivity Field Guide: After years of thought and work, David has launched The Productivity Field Guide. In this episode, he speaks with Stephen about some of the elements of the guide, what went into it and what comes next. by Mac Power Users
69 min listen
726: Journaling Update: Apple’s New App, Day One Updates & More: Stephen and David explore Apple's new Journal app and discuss the technology that powers it, which is being leveraged by other journaling apps, including Day One. The guys also retell the history of Sherlocking. by Mac Power Users
77 min listen
725: Tech that Worked in 2023: To wind down 2023, David and Stephen reflect on the tech that has served them well over the last 12 months. by Mac Power Users
57 min listen
724: Catching up with Mikah Sargent: Mikah Sargent returns to the show to update the guys on his Apple hardware, talk about how he prepares for his various audio and video podcasts and help explain what's going on with the Matter smart home standard. by Mac Power Users
99 min listen
723: State of the Platforms (December 2023): 2023 proved to be very busy for Apple, with updated hardware and software shipping, as well as a look at an entirely new platform coming early next year in the form of visionOS. This week, David and Stephen take a survey of the company's year. by Mac Power Users
103 min listen
722: Bringing Devices Together: On this feedback episode, the guys revisit Apple Notes, talk about Name Drop and David shares the good news about a new battery pack. by Mac Power Users
106 min listen
721: “Technological Empathy,” with Kourosh Dini: Dr. Kourosh Dini is an author, musician and psychiatrist who uses Apple gear to improve the lives of those he works with. This week, David and Stephen speak with him about his tools, including DEVONthink, OmniFocus and more. by Mac Power Users
89 min listen
720: The 2023 Developer Roundtable: Stephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. by Mac Power Users
119 min listen
719: The 2023 MPU Gift Guide: It's that time again! by Mac Power Users
109 min listen
718: Workflows with Dan Provost: Dan Provost is one of the folks behind Studio Neat. This week, the guys talk to him about Dan's role in the company and its products, his tools to get his work done and some of his favorite apps and services. by Mac Power Users
100 min listen
717: The Apple Notes Deep Dive: While it had humble beginnings, Apple Notes has grown into a true competitor over the years. On this episode, David and Stephen explore its history, features and what Apple should take it next. by Mac Power Users
100 min listen
716: Workflows with Chris Upchurch: Chris Upchurch leads two lives; he is a developer but also a river guide. This week, he joins Stephen and David to discuss the tech he uses both at his desk and on the water. by Mac Power Users
84 min listen
715: To Gridfinity and Beyond: It's feedback time, and Stephen surprises David with a secret project after the guys wade through some follow-up. David then returns the favor by booking Stephen's 3D printer for the foreseeable future. by Mac Power Users
102 min listen
714: Catching up with John Siracusa: John Siracusa returns to the program to discuss his iPhone usage, window management philosophies, best practices for troubleshooting and a lot more. by Mac Power Users
106 min listen
713: Photography with Tyler Stalman: Tyler Stalman joins to share the details on the iPhone 15 and iPhone 15 Pro camera systems. Tyler also shares some of his favorite tips for better iPhone photography and videography. by Mac Power Users
90 min listen
712: macOS Sonoma: macOS Sonoma brings with it Desktop widgets, a new screen saver and desktop experience, more powerful video conferencing tools and updates to Safari, Messages, Notes, Reminders and more. by Mac Power Users
98 min listen
711: Getting Some Wisdom with Merlin Mann: Merlin Mann comes back to the Mac Power Users to talk about task management, iOS 17 improvements, and wisdom. by Mac Power Users
132 min listen

Related podcast episodes

Skip carousel

Denise Broady, from Refugee to CMO of Appian, Uplifting the Next Generation with #lowcode4all: In this episode, we speak to Denise Broady, the CMO of Appian, the leader in low-code application development about her journey from a refugee to the CMO suite and her #lowcode4all initiative. by The Next CMO
40 min listen
Startup Series: Gibraltar Software with Kendall Miller: Kendall Miller is a founder at .NET development tools vendor Gibraltar Software. They are two years into their their startup experiment and are becoming a small, mature company with some great products. How much did they need to fund their startup? How do they market and spread the word? What if there are free or open source versions of their software out there? by Hanselminutes with Scott Hanselman
36 min listen
Profit Every Time You Put Together a Marketing Campaign with Nathalie Lussier: Nathalie is a digital strategist, software engineer, and founder of the AmbitionAlly software startup for ambitious business owners. She's been building websites since she was 12 years old, and she loves helping entrepreneurs get techy with it and... by Entrepreneurs on Fire
29 min listen
S4E6: Interviewing and Interning at Big Tech Companies With Neel Mehta: Neel Mehta is a co-author of "Swipe to Unlock: The Non-Coder's Guide to Technology and the Business Strategy Behind It." At time of this interview Neel is a senior at Harvard, studying computer science, and has held internships at Microsoft, Khan... by Learn to Code With Me
37 min listen
Mike Rhodes shares the secrets of user retention (in the world of apps): Mike talks us through his startup story and the w… by Tech Talks
41 min listen
Scaling Without a Marketing Budget — Mike Overell, ClassDojo by Sub Club by RevenueCat
50 min listen
Celebrating Women's History Month with Vidya Nagarajan Raman: and Debi Cabrera host a special episode highlighting the amazing accomplishments of our guest as we celebrate Women’s History Month! With her more than 20 years of experience fostering growth and monetization in enterprise and education platforms,... by Google Cloud Platform Podcast
41 min listen
TMBA 664: Pivoting From 'In Person' To A Software Business: The COVID pandemic saw many online businesses boom, especially those centered on E-commerce. But entrepreneurs running in-person events really took a hit. Today’s show focuses on one of those stories, and narrates how one owner re-invented what his company was doing by becoming a ‘Value Added Reseller’ (VAR) software service. Dan Taylor is the CEO of AppsEvents, a ‘Google for Education’ partner whose company previously ran a huge number of conferences worldwide before diversifying into VAR: “There are different ways you can get into it. Some of the selling is direct with Google, some of that work is with a distributor but, essentially … The ‘value added’ part means you can sell your services on top. So you can sell ongoing support services, you can do setup services, you can do customization, that's kind of what the business model is.” by Tropical MBA: Entrepreneurship & Founder Lifestyle
33 min listen
1478 The Art of the Start: First $1k in MRR and How He Did It: Karl has helped build a few start-up software SaaS Apps and info products, eCom related SaaS, a Membership software and more. Currently, Karl is building two software and training programs. SegMateApp.com a chatbot and messenger marketing platform and... by SaaS Interviews with CEOs, Startups, Founders
16 min listen
How Loomly Hit 7k Customers, $4.2m SaaS Revenue Starting With An Agency: A self-taught programmer, Thibaud began building software to make Noemie’s job easier in 2015. Back then, the pair was managing a marketing agency and developed an in-house solution to streamline the process of creating and sharing editorial... by SaaS Interviews with CEOs, Startups, Founders
20 min listen
How This 29 Year Old Bought a Micro-SaaS for $20k To Save Time: My formal education is in rabbinic studies. 4 years ago I decided to dive into the tech industry. I went to a boot camp, got a job and am now a Tech Lead at a company in Los Angeles (consumer rewards platform Prodege). I recently acquired a small... by SaaS Interviews with CEOs, Startups, Founders
16 min listen
SaaStr 074: The 4 Step Playbook To Expanding Distribution Outside of Early Adopters & How Humans Really Want To Buy Software With Daniel Saks, Co-Founder & Co-CEO @ AppDirect: Daniel Saks is the Co-CEO of AppDirect, which he founded in 2009. AppDirect is the leading commerce platform for selling cloud services and at the firm, Daniel plays a key role in the growth and development of AppDirect, from attracting a leading... by The Official SaaStr Podcast: SaaS | Founders | Investors
29 min listen
Rabi Gupta Recap: Using AI to Build Relationships by Lead on Purpose with James Laughlin
10 min listen
Using AI to Build Relationships with Rabi Gupta by Lead on Purpose with James Laughlin
62 min listen
011: Doing $30m+ in Sales with 40 Team Members, in 2011 Shut-down a Successful Digital Agency to Back an iPad Idea and Push Through the Hard Transition Times When They Were Down to Their Last Few Dollars in the Bank (James Cuda): James shares how he shut down a successful agency to go all in on building a multi-award winning and the number one paid creative app on the Apple app store by Grow A Small Business Podcast
39 min listen
1280 Will she be able to raise $1m on $3.5m Pre Money with This MRR?: CloudKPI is entrepreneur Maeve Kneafsey’s ( pron; May-V Kneef-Sea) fourth start up. Her latest venture addresses the frustrations involved in setting up and maintaining cross-business metrics for SaaS businesses, a segment growing to a multi-billion... by SaaS Interviews with CEOs, Startups, Founders
15 min listen
1565: Helping App Developers Start Mobile Subscription Businesses: Dan Burcaw - Nami ML by The Tech Talks Daily Podcast
44 min listen
1504 Outreach Breaks $10m in New Bookings Per Quarter, Targeting $17m by Q4 2019: Manny Medina is CEO of Outreach, the leading sales engagement platform. Medina joined Amazon’s AWS team as an early employee, and helped Microsoft drive the mobile division from launch to $50 million in annual revenue. He has an MBA from Harvard... by SaaS Interviews with CEOs, Startups, Founders
21 min listen
098 Kayla Roof - PCS proof your business: Kayla is a business advisor for military spouse entrepreneurs and the creator of The Work from Anywhere Business Academy. She helps her clients create purpose driven businesses that allow them the freedom to work from any duty station. Since 2005,... by Veteran Resource Podcast
36 min listen
Why More Apps Need To Be More Than Just Apps — Melissa Cash & Félix Boudreau, Pok Pok: On the podcast I talk with Melissa and Félix about why more apps should be more than just apps, the benefits of a hard paywall, and why a lower price might actually make you more money even if the A/B test shows it didn’t. by Sub Club by RevenueCat
59 min listen
Episode 30: TMBA 030 (LBP30) – How We Manage Our Finances and Minimize Taxes, Plus LLCs vs Corporations by Tropical MBA: Entrepreneurship & Founder Lifestyle
33 min listen
20VC: YC's Daniel Gross on How YC Can Democratise AI & Reduce Incumbency Advantages, Why ML Enabled Software Will Eat The Software That Ate The World & Whether AI Will Produce Independent Companies or Be Technology within Incumbents: Daniel Gross is a Partner @ Y Combinator, the world's most successful accelerator with alumni that includes the likes of Airbnb, Dropbox, Reddit, Flexport and many more incredible companies. At Y Combinator Daniel heads up all things YC AI... by The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
31 min listen
Unlock Your Marketing Data’s Full Potential with Clive Henry and Jennifer Downes: On today’s episode, we’re joined by , Director of ISV Partnerships at , and , CMO of Global E-Commerce at . They’re here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe. We discuss: -... by Meta Business, Innovation and Technology Podcast
23 min listen
Systematizing Google Ads with Mike Lannen: In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing. Mike shares his insights about: How they were able to cope with the remote work set up during the COVID19... by Google Ads Strategy with Kyle Sulerud
22 min listen
Mindy Zwanziger: From Teacher to Coder by We Belong Here: Lessons from Unconventional Paths to Tech
39 min listen
How Amazon Automated My Job: A Conversation With Elaine Kwon by Big Technology Podcast
50 min listen
Human-Centered AI with Di Dang: Mark Mirchandani and Michelle Casbon take over the show this week to discuss AI and the advances Google is making with it. by Google Cloud Platform Podcast
38 min listen
AI-driven Lead Generation Conversation, with Daniel Levis by The DigitalMarketer Podcast
29 min listen
SVP and Head of Sales at AppsFlyer, Mar Brandt: Leadership Insights: Guest: Mar Brandt, SVP and Head of Sales at AppsFlyer by Grit
45 min listen
4 | What Stack Should You Use on a New Dev Project in 2021?: James and Amy discuss different categories of sites and the best tools and tech stacks to reach for. Categories include brochure and marketing sites, eCommerce, Applications, and Membership sites. by COMPRESSEDfm
39 min listen

Discover this podcast and so much more

107: Marketing and Learning to Develop Apps with Jean MacDonald

107: Marketing and Learning to Develop Apps with Jean MacDonald

Description

Titles in the series (100)

More Episodes from Mac Power Users

Related podcast episodes