Antoinette Perez, 13yr Keller Williams Realty Master Faculty, trainer and teacher discussing Culture and Vision in the business environment. The leader's standards and expectations determine the culture of the organization! "As a leader we must model the behavior we expect!"  Antoinette Perez Culture is the unspoken way we behave. The code of conduct in our business. STEPS TO CREATE CULTURE     •    Read books on culture       •    Identify who you are     •    What do you want your company/team to represent       •    Understand vision and mission     •    Hire a design brief We design the next phase of growth for our bigger vision  
 Culture is here and now, the vision is far out!