Perhaps especially appropriate given that much of the globe is glued to the World Cup at the moment, this week we’re excited to kick off a series of shows on AI in sports. While I'm not personally the biggest sports fan, my producer Imari is a huge sports follower, and this series has been something he’s wanted to see since we started working together. So, if you like these shows, be sure to hit him up on Twitter at @twiml_imari. In this episode I'm joined by Sinead Flahive, data scientist at Dublin, Ireland based Kitman Labs. Sinead joined me to discuss Kitman’s Athlete Optimization System, which allows sports trainers and coaches to collect and analyze data for player performance optimization and injury reduction. In our conversation, we take a look at the different ways this data is collected and analyzed, and the various modeling techniques Sinead and her team use to create player insights for coaches and trainers. Sinead also shares her view of the data-driven sports landscape and how it’s evolving. Enjoy!   For the complete show notes, visit twimlai.com/talk/155. For more on our AI in Sports series, visit twimlai.com/aiinsports2018.