University of Maryland professor and cultural psychologist Michele Gelfand talks with Recode's Kara Swisher about her new book, "Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our Minds." In this episode: (01:14) How Gelfand became a cultural psychologist; (03:12) Why some countries have more rules than others; (08:35) Are techies rule breakers?; (13:28) What changes as successful companies get bigger?; (18:38) Why didn't anyone think about the psychological impact of the internet?; (23:18) Is there really a "Goldilocks" solution to rule culture?; (28:39) Are we entering an era of rule making?; (32:03) Can people find common ground on the internet?; (34:46) What should tech leaders be thinking about?; (39:53) What they should do now