With 20+ years experience in the advertising agency and tech space, Chris Fryburger, the founder of nReach, identified a core challenge within the Amazon ecosystem. The problem is that it’s not always easy for brands and service providers to find one another. His solution was to launch a service that matches trusted Amazon service providers with brands that are looking to grow, scale, or get started on Amazon. In today's episode, Chris breaks down how to choose between specialist Amazon-focused agencies and agencies that handle multiple channels. He also discusses some of the biggest mistakes he sees brands making when searching for the right agency, and offers an outlook on Amazon’s future. Learn more about nReach Connect with Chris Fryburger on LinkedIn Learn more about Brex