We are in the middle of a massive shift in the way people use and buy software.
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It’s been well over a decade since Salesforce brought software to the cloud. Apple put digital experiences in people’s pockets back in 2009 with the first iPhone. Blake talks about how we’re in “The End User Era” -- which is a new era that we’re now living in.  We may be using applications for business purposes, but even those applications are adopted not because of some procurement manager signing a contract, but adopted from the bottom up within an organization. 
“The End User Era” applies to business applications like Slack, Zoom, Calendly, and others that you probably use every day.
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