In Part 2 of this feature, Francesco Urso, Founder of the Wolf Project, continues sharing with us the inside story of building a skincare company for men.    In this episode, Francesco discusses The pampering experience for men, The global trend of aging well, Why he chose the U.S. market over others, His funding journey, Why bootstrapping wasn't enough, Why it's important to have skin in the game, How to spend your first $100,000, Why you should focus on your core competencies and how to determine what those are, What areas should you spend time in, and much, much more.  Join us while Ramon Vela interviews Francesco in Part 2 of this episode and hear him share the inside story of a brand.   For more on Wolf Project visit: https://thewolfproject.co/    Visit our advertiser: : https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com