Success within the market economy boils down to one thing: the satisfaction of consumer preferences. But this is easier said than done. What are consumer preferences? What do people want? What will they buy? How does the entrepreneur answer these questions? Ryan Levesque, bestselling author of the books Ask and Choose, shows us how we move from the theory of capitalism to the successful real-life capitalist. Sponsor: Save yourself the time and hassle of going to the Post Office, and get discounts on postage, with . Get a four-week free trial plus free postage and a digital scale when you go to , click on the microphone at the top right of the screen, and type code WOODS.