The software applications that we build for our businesses are a rich source of data, but accessing and extracting that data is often a slow and error-prone process. Rookout has built a platform to separate the data collection process from the lifecycle of your code. In this episode, CTO Liran Haimovitch discusses the benefits of shortening the iteration cycle and bringing non-engineers into the process of identifying useful data. This was a great conversation about the importance of democratizing the work of data collection.