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Matthew Anderson (Roku) | Leadership During Crisis
FromThe CMO Podcast
ratings:
Length:
16 minutes
Released:
Jun 22, 2020
Format:
Podcast episode
Description
On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, the Chief Marketing Office, at Roku. Matthew tells Jim how his team has shifted gears to address the crisis by more than just changing their ad campaigns. They are actually taking user data and serving content that their users would find helpful, and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house is inclusive to everyone in the family, especially during COVID-19.
Released:
Jun 22, 2020
Format:
Podcast episode
Titles in the series (100)
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