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Matthew Anderson (Roku) | Leadership During Crisis

Matthew Anderson (Roku) | Leadership During Crisis

FromThe CMO Podcast


Matthew Anderson (Roku) | Leadership During Crisis

FromThe CMO Podcast

ratings:
Length:
16 minutes
Released:
Jun 22, 2020
Format:
Podcast episode

Description

On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, the Chief Marketing Office, at Roku. Matthew tells Jim how his team has shifted gears to address the crisis by more than just changing their ad campaigns. They are actually taking user data and serving content that their users would find helpful, and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house is inclusive to everyone in the family, especially during COVID-19.
Released:
Jun 22, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.