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‘Skin care isn’t just for the face’: Nécessaire's Randi Christiansen on growing her body brand in a pandemic

‘Skin care isn’t just for the face’: Nécessaire's Randi Christiansen on growing her body brand in a pandemic

FromThe Glossy Beauty Podcast


‘Skin care isn’t just for the face’: Nécessaire's Randi Christiansen on growing her body brand in a pandemic

FromThe Glossy Beauty Podcast

ratings:
Length:
40 minutes
Released:
Jul 30, 2020
Format:
Podcast episode

Description

Skin care isn't just for the face, according to Nécessaire co-founder Randi Christiansen. Christiansen founded the company with Nécessaire co-founder Nick Axelrod in 2018 and debuted digitally first. Their original lineup of clean products -- a curated assortment of body washes, body lotions and sex gels -- was quite unorthodox for the beauty industry just two years ago.
"Nick and I really felt philosophically that skin doesn't stop at the neck," she said on the Glossy Beauty Podcast.
Christiansen saw a gap in how much money people were willing to spend on skin care for the face, as well as for their favorite matchas. "It was very clear to both of us that there was just room for what we call real ingredients in body," Christiansen said.
Nécessaire's now expanded product line entered Sephora.com last month, and pandemic permitting, will debut in its stores in August. The company plans to grow 300% to 400% this year, Christiansen said, in part thanks to this new relationship with Sephora.
Released:
Jul 30, 2020
Format:
Podcast episode

Titles in the series (100)

The Glossy Beauty Podcast is the newest podcast from Glossy. Each 30-minute episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors, to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.