A ground shaking exposé on the failure of popular cyber risk management methods. This book is the first of a series of spinoffs from Douglas Hubbard’s successful first book, How To Measure Anything: Finding the Value of “Intangibles” in Business.   Learn more on how to quantify risk in terms of dollars and cents in order to build better "business impact" decision makers, visit: https://hubbardresearch.com/ Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://wiki.securityweekly.com/bsw183