Sandra Coan is an award-winning photographer, industry educator, and the best selling author of Crafting Your Ideal Light. She specializes in studio portraiture, artificial lighting, and fine art film photography. In addition to running her busy Seattle, Washington studio, Sandra Coan Photography,  she also teaches photographers around the world how  to create a natural-looking light with strobes and flashes. She continues to inspire old and new photographers with her attention to detail and love for natural light photography. In this episode… How does a teacher with thousands of dollars in student loans become an award-winning photographer and public speaker by pursuing her hobby as a side hustle? How does a small studio establish their brand without compromising their brand name or their quality? Sandra Coan, best selling author and passionate photographer, has established herself as an undeniable resource for those who are looking to hone their photography skills particularly for those who want to use natural light in their photos.  In this week's episode, Mitch Bowler talks to Sandra Coan, author of Crafting the Natural Light Look: The One-Light Approach to Creating Striking Portraits with a Strobe or Flash, about her journey from teacher to photographer. She also talks about how to build your brand and leave a distinguished impression amongst your clients, what natural light means and how to use it to capture incredible photos, and find out how her latest book can help you become better at photography. Stay Tuned.