In the first half of this Feature, Jessy Fofana, Founder & CEO at LaRue PR, comes on the show to talk about COVID impacts, creating unique strategies for their clients, and ultimately figuring out the best ways to adapt businesses to an ever-changing environment. With both COVID and BLM Movements, it’s more than just a PR story for Fofana, it’s a way to input “real change from the bottom up.” No matter what direction you choose to drive your company, Larue PR helps to ensure that it always remains genuine.   In part one, Jessy discusses: Who is Larue PR; COVID impacts: living through media; Creating strategies unique to their clients; Wording the right responses & being proactive; Working pro bono to incite change; It’s not just about the product; And so much more.    Join us while Ramon Vela interviews Jessy in Part 1 of this episode and listen to her share the inside story of a brand.   For more on LaRue PR visit: https://www.laruepr.com/     Visit our Sponsors: Retention Science - RetentionScience.com