25 min listen
802. The Corona Marketing Plan That Is Way Overdue w/ Joe Pulizzi
802. The Corona Marketing Plan That Is Way Overdue w/ Joe Pulizzi
ratings:
Length:
50 minutes
Released:
Mar 2, 2021
Format:
Podcast episode
Description
Content marketing got started after the tragedy of 9/11. People wanted to know:How do we get found in Google?How do we create content that's not product oriented?How do we build an audience?During the Great Recession of 2008-2009, content marketing crystallized into an industry term.Now, we're living through the COVID pandemic — and the evolution of content marketing is driven by tragedies. What's changing in content marketing?In this episode, Joe Pulizzi, founder of multiple startups, including the Content Marketing Institute and the Orange Effect Foundation, joins me to discuss the corona marketing plan you need and why it's overdue.
Released:
Mar 2, 2021
Format:
Podcast episode
Titles in the series (100)
746. REAL Sales Wins with Videos: In a year marked by social distancing and remote work, the human touch matters more than ever — especially in your sales process. So, before you write another robotic email, why not record a video instead? In this Takeover episode, hosts Nikhil Prema... by Move: The Go To Market Podcast