**This episode is brought to you by ATTN Agency and Forum Brands**   In the first part of this Feature, John Pritchard, Founder of Pala Eyewear, tells us about his vision for creating social impact in Africa through his eyewear. He used to work in Microsoft before, but he visited Africa, where he got to know the people and challenges they face and thus decided to start the business based on charity. He also tells how he got the motivation to start and uses biodegradable waste to make eyewear. He tells us that eye care has been a massive challenge in Africa, and people can’t afford costly treatment and glasses. In Part 1, we talk about: The motivation behind starting Pala Eyewear; Early days challenges faced; Challenges to connect with the customers; People’s rigid mentality towards the product; High competition and low budget; About the ingredients used in making the frames; Making use of discarded water sachet as recycled plastic waste; and much more. Join Ramon Vela and John as they breakdown the inside story on The Story of a Brand. For more on Pala, visit: https://www.palaeyewear.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode is also brought to you by Forum Brands. Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you, you should get to know Forum Brands. Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses. If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.