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  • JP Morgan Chase

    Încărcat de

    Dasari Bhaskar
    178 vizualizări13 pagini
    JPMorgan is the largest global financial services firm with assets $2. Trillion. Operations in more than 60 countries. More than 240,000 employees. Millions of consumers, small businesses and many world's most prominent corporate, institutional and government clients.

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    JPMorgan is the largest global financial services firm with assets $2. Trillion. Operations in more than 60 countries. More than 240,000 employees. Millions of consumers, small businesses and many world's most prominent corporate, institutional and government clients.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    178 vizualizări13 pagini

    JP Morgan Chase

    Încărcat de

    Dasari Bhaskar
    JPMorgan is the largest global financial services firm with assets $2. Trillion. Operations in more than 60 countries. More than 240,000 employees. Millions of consumers, small businesses and many world's most prominent corporate, institutional and government clients.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 13

    Long Ago in 1777

    John Pierton Morgan Father of the Concept Mergers and Acquisitions Born in United States of America Financier and Banker for the Century Catalyst to the performance of a banking Company which is today the 3rd oldest and the 1st largest

    Founded in 1799 Current CEO- James Dimon Industry: Financial Services Sector: Banking Headquarters: Newyork City

    The Company
    History dates back to 2 Centuries and a decade The current structure is the result of 2000 legacy financial institutions Initially named as The Bank of the Manhattan 950 Mergers and 1093 Acquisitions till 1999 Merger of two reputed brands in the Millennium year JP Morgan & Co+ Chase Manhattan Corporation Registered in NYSE: JPM

    Today
    The largest global financial services firm with assets $2.3 trillion. Operations in more than 60 countries. More than 240,000 employees. Millions of consumers, small businesses and many world's most prominent corporate, institutional and government clients. Two more Acquisitions after 2000 totalling to 1095

    Business principle
    True relationship with Customers Service support to the large scale Enterprises and high profile individuals Wide range of products Trusted entity

    JPs Business resembles a Chameleon


    The J.P. Morgan brand is used for Investment banking as well as the asset management, Private banking & Private wealth management Treasury & securities services divisions The Chase brand is used for Credit card services The bank's retail banking activities Commercial banking.

    JPs Business resembles a Chameleon (Contd)


    The J.P. Morgan Chase brand is used for Home Loans Education Loans Mortgage Loans & Auto Loans The Bank One brand used for Pension Plans Hedge funds & Forex Business

    Segmentation, targeting & Positioning


    Segment Enterprise and Individuals who are seeking financial help and advice Target Group Large enterprises and rich individual investors Positioning An institution that builds healthy relations with its customers

    The SWOT Analysis


    Strengths Strong brand name and good financial position Global presence and employs over 250,000 around the world Good brand visibility Largest bank in US in terms of sales, market value, assets and profits

    The SWOT Analysis


    Weakness Poor ERP and technology usage Failure in human resources management Broken deal with IBM Products focus for the rich individuals

    The SWOT Analysis


    Opportunities Usage of technology Market expansion in India Deals with IBM

    The SWOT Analysis


    Threats Unstable Government policies Financial crisis like recession Unstable mortgage market Competitors- Bank of America, Citi Group, and Wells Forge

    Thank you for lending your ears

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