Documente Academic
Documente Profesional
Documente Cultură
in
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INDEX
Transparency is the new evolved way Event Synergy to drive PR : Building the brand & its side effects Driving PR through CEO credibility: Does it still work ? Corporate Salesman Vs The Global Advisor Content Marketing or Educational Marketing or Article Marketing PR Global VS PR in India Some Global PR Tools
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Event Synergy to drive PR : Building the brand & its side effects
WSH : Hockey : : IPL : Cricket An opportunity for young Indirectly build the hockey brand in India
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PR in India is more of selling articles to the media It is still in the nascent execution stage PR pros in India play the role of corporate salesman, who is selling corporate articles to the media Lack of PR stunts that could create the needed visibility
Globally, PR is more of strategic positioning PR is defined as a timely dialogue Understanding of PR is higher as compared to India PR stunts contribute a lot & is considered as an integral part of strategy
Avoid talking too much Avoid selling Be truthful, honest, and transparent
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Whitepapers, case studies, thought leadership 2 articles go a long way to develop visibility /1
PR Global VS PR in India
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A blog Whitepapers eBooks Social networking tools Press releases Interviews Videos PowerPoint presentations Webinars Interviews
A judicious mix of these tools can have a 2 /1 multiplier effect on your brand 9 /1