Indian Institute of Business Studies

By Syed Click to edit Master subtitle style Mohsin Dipti Rathore Sameera Reddy Saurabh Gupta Sharanya Nair

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Company Overview

DS3M Pvt Ltd Vision statement To establish and sustain an education inducing system based on ethical values and social obligations.

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Location

Kashmir division of J & K Why Kashmir ?

Among 10 educationally backward states in country Literacy rate is only 55% compared to 65% (all India) Literacy rate among females is only 43.2%

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IIBS

Why MBA and MCA college?

Number of candidates appearing for entrance exams- 6000 (approx) potential candidates who can take MBA/MCA course- 36000(approx)
MCA 40 0 30 30 0 0 110

College Name MBA Private Investments growing from 30 last few years Kashmir University, Srinagar Islamic University, Awantipora SSM college of engineering, Parihaspora Govt Degree College, Baramulla *Delhi Business School, Nigeen *WLC, Srinagar 60 0 0 75 50 215

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Total

Market Research
Four type of questionnaires: 1. Students living in Kashmir
2. Students living outside Kashmir 3. Parents of students living in Kashmir 4. Faculty members from Kashmir Colleges and BMA

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Survey 1 Target- Kashmiri students studying outside state

78% were size- 50 present Sample dissatisfied with theLocation: educational facilities in Kashmir Bangalore andstudy in Kashmir if 84% would prefer to Pune

96% strongly agree that there is a need for a MBA college

quality education is imparted there Only 2% of people quoted security as the reason for them to study in colleges outside Kashmir
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Survey 2
Target- Faculty from BMA (Bangalore Management Academy) Sample size- 20

Location: Bangalore

17 were ready to come to Kashmir and work there 2 said NO due to some commitments 1 said NO due security reasons.

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Ownership structure

Organizational structure Trust Kashmir Educational Trust Company- DS3M Pvt Ltd. Governing board of 9 members Advisory committee of 2 members

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Marketing Plan

Product -

Two faculties will be talking up a single subject

75% by academic faculty 25% by industrial faculty

Minimum four industrial visits per course Two guest lecturers per month 3 month summer internship before third term in different parts of the 7/25/12 country

Promotion

Advertisement
Local news paper Local cable TV

Seminars, Conferences and Workshops Sponsorships

Sports events Winter sports

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FINANCIAL PLAN
Ratio Analysis :

Debt Ratio= Total Liabilities/Total Assets 75% 51% 34% Interest Coverage Ratio=EBIT/Interest 1.55 4.12 6.74 Gross Profit margin= Gross

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Conclusion

We aspire to establish a knowledge valley in valley of Kashmir

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Thank you

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