CORPORATE SOCIAL RESPONSIBILITY Impact on Environment

Group 12 Section D Arushi Joshi | 209 Gauri Chodankar | 215 Kirtana Gopikrishnan | 221 Mradul Sharma | 235 Satya Prakash | 247

Agenda
CSR: AN OVERVIEW CSR IN INDIA CSR: AN ASSESSMENT

video

CSR: An Overview

What is CSR ?
Nobody is clear about what it encompasses
1920s1970s 1980s 1990s 21st century

The a process that pursuethe need of obligation It is concept of to meets those to To integrate social,broadened The CSR environmental policies,identified those decisions, or to make stakeholders who various encompass CSP, stakeholder-theory, and follow those lines of into which to ethical concerns operations are relevant to theory, and corporate a firms action business ethics terms process. companys the shareholders are desirable in apart from business of the citizenship and values of our society objectives

KEY DRIVERS
Enlightened self-interest Social investment Increased public expectations of business

Transparency and trust

Long standing traditions of respect for family and social networks

High value placed on relationships, social stability

Diverse religions and cultures

Schools of Thought

The Trusteeship /Ethical Model

The Statist Model

The Stakeholder Model

The Shareholder Model M Friedman

Relevance in Modern Times

Triple Bottom Line

Social capital
Equity vs. sustainability vs. productivity

CSR in India
Case studies
ITC ONGC PEPSICO

ITC

ITC

Paper and board Industry, Bhadrachalam

Plantation program for wood

Eucalyptus and Subabul hybrids 1,15,000 hectares, 55000 farmers

Focus
Sustainability Productivity

Positive Impact
Local Community

- Self Sufficiency & Alleviation of poverty

Society - Improves productivity of land resources

Environment

Positive Impacts
Environment
Reduction of 34 million tonnes of CO2 CDM project Value ~ Rs.115 lacs per annum. Hybrids as per soil type

Apprehensions & Negatives

Eucalyptus is believed to require lots of water

Plantations put natural forests under risk in case of poorly defined property rights

Effect on food production & Employment

Biodiversity & Wildlife

Equity: Widening the gap between the rich and the poor

ONGC

Water Crisis in India

Project Saraswati
Joint Initiative
ONGC in collaboration with government agency Water and Power Consultancy Services

Inspiration
Influenced by Libyan project called Great Manmade River by an oil company to turn desert into green habitat

Mission
Aims to solve the fresh water crisis in arid regions of country

Plan
Exploration of deep aquifers assumed to be left by mythical river Saraswati

Result
Saraswati I near Jaisalmer town was drilled upto 500 meters and water reservoir located

Saraswati-I (Jaisalmer)

Positive Impact
Prosperous local community

Growing social capital

Environment protection

Sustainable development

Apprehensions & Negatives

Ground water scarcity Ecological imbalance Deterioration of quality of water Water - Public property

PEPSICO

PepsiCo in News
Exploitation of water resources

Non recyclable toxic plastic waste generation

Pesticide content in beverages

2006

Performance with purpose model adopted

PepsiCo: Zero Waste Management

PepsiCo joined hands with Exnora for Solid Waste Management Initiatives Clean environment to more than 450000 in Tamil Nadu, Andhra Pradesh & Haryana Accolades:
Golden Peacock Award for Innovation in 2006

BSE NASSCOM Social and Corporate Governance Award 2008

Recognized as a model project by UNICEF in 2007

Positive Impact
Reduction of waste falling under landfill Waste to wealth
PET (Poly Terephthalate) Bottle Recycling Multilayer Film Lamination Wrappers Recycling

Product innovation Microenterprises

Social inclusion Three dimension relationship

Women SHGs Socially deprived & physically challenged

Corporate-NGO-Government relationship

CSR: An Assessment

CSR in Policy
The Companies Bill 2011 proposes that
Every Company having
(a) A net worth of Rs.500 crore or more, or turnover of Rs.1000 crore or more (b) a net profit of Rs.5 crore or more during a year

mandatorily has to ensure that every year at least 2% of its average net profits during the three immediately preceding financial years shall be spent on CSR activities

CRITIQUE
Greenwashing: environmentally conscientious acts with a greater, underlying purpose of profit increase The concept is impossibly vague CSR is not socially responsible its an operating tax

CSR takes support of nonprofits out of the realm of good business and into the anti-business
Companies have a fiduciary responsibility to stockholders

Misused as a means of political influence

Focus on showcasing the CSR activities rather main work -Cause Marketing : Link purchase of a product to charity (ITC)

The Way Forward

Policy level changes
Unambiguous scope and definition of CSR Link different CSR programs for synergy Collective action in sharing resources, knowledge and skills

Emphasize environmental sustainability in CSR activity at the policy level Promote equity in development of various regions instead of clustered approach of development Collaboration among the various stakeholders involved in CSR

EVERYBOD Y LOVES A GOOD DROUGHT

DYING RIVERS : WILL CHENNAI EVER GET BACK ITS GLORY

THE WHITE TIGER

REVIVING A RIVER

THE COIR INDUSTRY OF KERALA

THE STORY OF THE GOLDEN FIBER

BIOFUELS: QUEST FOR A SUSTAINA BLE MODEL SOCIAL CAPITAL AND COLLECTI VE ACTION MUMBAI FLOODS

GENETICA LLY MODIFIED CROPS NATIONAL RURAL EMPLOYME NT GUARANTE E ACT

CORPORAT E SOCIAL RESPONSIB ILITY

THANK YOU