SUBMITTED BY : SAGAR NEVATIA 32 NIMAY PATEL 40 VARUN RUPANI HIMANSHU RANE MANISH PALARIA

India's

third largest airline. 1 April 1992 Naresh Goyal took advantage of Open Skies Policy of the Government of India and set up Jet Airways Operates JetLite (formaly Air Sahara) and Jet Airways Connect are low cost airlines. It boasts a market share of about 29 percent. Jet operates 84 AIRCRAFTS including of Boeing 737 jets and ATR72 turboprops. It carries about seven million passengers a year. International First class , Business class , Economy class Domestic - Premiere class and Economy class

7 Ps MARKETING MIX OF JET AIRWAYS

Shahrukh Khan TVC Affiliate Marketing Outdoor media -Rs12 crore a year -Three-dimensional billboard. -Removed a row of seats JetPrivilege & JPMiles
Cannes Calling '

1. PROMOTION

Jet Good Life - masterpiece by the M.F.Hussain. - contests2win.com Jet Elite Surprises Platinum & Business Card for its Jet Privilege members Cannes Calling Contest. Barista in marketing alliance

2. PRODUCT
On ground services
Check-In Airport Special

option

lounges

services
In-flight services

Seating

options: First Class, Business Class and Economy Class. Beverages, meals and entertainment Jet Mobile QR Codes Mobile Site Jet Mall Jet Escape Jet

3. PRICE Student, senior citizen, Cancer patient, Armed forces, Youth Fares, Apex fares, Super-Apex fares. 4. PLACE

400

daily flights to 65 destinations worldwide. Provides services in: 44 domestic destinations in India 21 international destinations in 17 countries across Asia, Europe & NA. International destinations -Colombo, New York, Toronto, Singapore etc.

5. PEOPLE Flight Crew Members or Ground Crew Members. 6. PROCESS SABRE - one of the worlds best reservation system 7. Physical Evidence The interiors have also been made in a manner which is pleasant to the passengers so that they feel comfortable and enjoy the flight.

Jet Airways

1990s to 2001 :: Expatriates with essential technical and engineering skills were hired

Several Indians with global experiences were also roped in

Post 9/11 terrorist attacks ::

Strategy was developed to cut down the cost by lowering increments for staff and training budgets (excluding safety training) were reduced Some of the expatriates were also allowed to leave the airlines when their contracts expired
Selection and Training :: Experienced pilots with self training by Jet Airways itself at Ansetts facilities in Australia Employed young and outgoing people as cabin crew and ground staff with proper training

Allotted 2 flight attendants for small ATR aircrafts and 3 4 attendants for Boeings

Advantages gained
Has won the prestigious award for Pride In Excellence in 2003 and 2004 Recorded 99% for Technical Dispatch Reliability

Jet Airways was one of the few who could survive the 9/11 terrorist attacks, the competitions from LCAs, Recessions and Economic downturns Have retained the best staff over the years
Is still regarded as the most Professional and Business Oriented Air Transport Service Provider

Jet 13 , 2009 Airways Strike Sept 8

Jet airways had sacked 2 pilots who tried to make a union. Jet Airways lost 200 crores in just five days. Cancellation of 134 domestic and 32 international Flights Average passenger per day dropped from 23000/day to 14000/day. Jet has to accommodate 80% of the passenger on the other carriers. For the rest entire fare has been refunded.

Loss of goodwill is not measurable.

THANK YOU