ORGANIZATION PROJECT ON : WIPRO

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PRESENTED BY :
SADAF KHAN MEET THAKKAR MAITHILI JANI ASHU GOWADIA HIMANSHU JHA RUCHI HARIA

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HISTORY
The company was established in 1945 by

Mohamed Hasham Premji as Western India Products Limited, later abbreviated to Wipro. It was initially set up as a vegetable oil manufacturer inAmalner,Maharashtra, producing sunflowerVanaspatioil and soaps.The company logo still contains a sunflower to reflect their original business. In 1966,Azim Premji, aged 21 at the time, took over as chairman of the company, and started the changes that over time transformed Wipro into one of the largest IT outsourcing services provider of the world.
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INTRODUCTION
As of 2012, Wipro is the second largest IT

services company by turnover in India. It provides outsourced research and development, infrastructure outsourcing, business process outsourcing (BPO) and business consulting services. It operates in three segments: IT Services, IT Products, Consumer Care and Lighting. Wipro Technology has announced the launch of its first iPhone corporate app "Wipro Buzz".
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GROUP COMPANIES
Wipro Consumer Care & Lighting Customer-

based innovation-Established in 1945, the first product to be introduced by WCCLG was vegetable oil, later popularized under the brand name 'Sunflower Vanaspati. Wipro Infrastructure Engineering Building Precision-Since 1976, Wipro Infrastructure Engineering, a division of Wipro Limited, has been in the business of manufacturing high-quality hydraulic cylinders, truck cylinders, and their components and solutions. Wipro GE Medical Systems Limited Advanced Healthcare-Wipro GE Healthcare is a highly 7/29/12 successful joint venture, and part of GE Healthcare

WHY WIPRO ?
Wipro is one of the largest product

engineering and support service providers worldwide 9th most valuable brand in India according to an annual survey conducted by Brand Financeand The Economic Times in 2010. Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified global IT Services Company. Wide Geographic Presence- USA, MIDDLEEAST, EUROPE, ASIA-PACIFIC. It has operations in 45 countries and has 7/29/12 around 10+ near-shore development centres.

SUCCESS FACTORS
Acquisition Strategy :
Wipro has been following the strategy of

acquiring small and mid-sized companies operating in niche segments. It has acquired some major niche market companies recently, namely NewLogic, Nervewire, cMango, mPower, Saraware, Enabler and Quantech. These acquisitions have helped the company in strengthening its domain expertise in UK and catering to its UK clients more effectively. 7/29/12

SUCCESS FACTORS
Extensive Distribution Network :
Own distribution network directly

covering its clients all over the world.

Markets its products through its direct

sales force.
It has aggressive sales plans in UK and

its sales force is leveraging its quality processes, innovative technologies 7/29/12 and superior delivery models as the key

SUCCESS FACTORS

FUTURE PLANS :
UK represents a strategic market for

Wipro. The company plans to add new clients in the UK and further penetrate into Europe by replicating its success in the UK. Some of future plans of the company are: Actively expand our presence in continental Europe in terms of 7/29/12 customers, sales organisation as well as

MILESTONES AND ACHIEVEMENTS

The pioneers in applying Lean

Manufacturing techniques to IT services - The Wipro Way. One of the most preferred employers for top class talent (ranked among top 5 in a Business Today 2011 survey) Wipro is the world's largest independent R&D services Provider. No. 2 in Indian Domestic IT Services 7/29/12 Provider Market

SOURCES
ECONOMIC TIMES BRAND FINANCE http://www.wipro.com http://www.ibef.org

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