Prof: Rashmi Farkiya Prof: Neha Jhanjhariya

Rakesh Narwani
MBA 2ND SEM
SEC = A

Decision Making in Purchasing

WOMANS FOOTWEAR

CONTENTS

Introduction Need recognition Decision criteria Information research Short listing of products Evaluation of alternatives Purchase decision SWOT analysis Post Purchase Behavior Suggestions

Introduction
A shoe is an item of footwear intended to

protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function. Contemporary footwear varies widely in style, complexity and cost.

Need Recognition
Stylish look.
Flexibility. Durable. Protect from unpleasant things.

Decision Criteria
Price

Range Between Rs 200-3500 All sizes protect our feet from sharp objects. Extra Facilities Stylish. Durable. Life of the footwear

Footwear Heels and Soles

Safety Shoe Upper

Shoe Buckles Shoe Laces

INFORMATION RESEARCH
Bata Showroom

Mr. Rajendra Opposite Gurudwara, Jawahar Marg Indore( M.P). Contact no.9229413041. Adidas showroom Treasure Island Mall Indore. Internet:
Sales executives. Friends. Customers.

Brands available
ADIDAS Manufactured by-ADIDAS INDIA MARKETING PVT. LTD. PRICE: 399-3099. PUMA Manufactured by-PUMA SPORTS INDIA PVT LTD. PRICE: 2,990 NIKE Manufacture by-Nike India Pvt. Ltd PRICE: 1,275 REEBOK Manufacture by-Reebok India Pvt. Ltd. PRICE: 3,087.

BATA Manufactured by- BATA INDIA PVT. LTD PRICE: 300-1000.

CATWALK Manufactured by- CATWALK MARKETING INDIA PVT. LTD PRICE:1095.

CLASSIC Manufactured by- CLASSIC INDIA PVT. LTD PRICE: 200-650. FILA Manufactured by- FILA PVT. LTD PRICE: 300-1500. LAKHANI Manufactured by- LAKHANI SHOE CO. PVT.LTD PRICE:300-1000.

LEVIS Manufactured by- LEVIS STRAUSS INDIA PVT. LTD PRICE:280-2500 LIBERTY Manufactured by- Liberty Shoes Pvt. Ltd. Karnal. PRICE: 200-1000

LOTTO Manufactured by-LOTTO Pvt .Ltd PRICE: 299

METRO Manufactured by-Metro Shoes Private Limited. PRICE:1,495 WOODLAND Manufactured by- WOODLAND INDIA PVT.LTD PRICE: 2,695

Sales
Addidas

8%
11%

Bata Catwalk

Classic
Fila

30.9 %

4%
2.6

Lakhani Levis Leberty Lotto Metro

3.2%

2%

6%

9%
7%
3.8%

Nike
2.2%

Puma Reebok Woodland

3%

5%

SHORT LISTED PRODUCTS

Adidas.
Bata. Lakhani. Levis.

FEATURES OF THE PRODUCTS

Stylish looks.
Wide variety. Available in all colours.

Durable.
Flexibility. Keeping feet safe.

Puncture resistance.

Adidas

Competitive Pricing. Available in all colours. Wide variety. Durable. Customer Satisfaction. High Quality.

Bata
Good Quality in lowest range.
Puncture Resistance. Durability.

Lakhani
Minimum price.
High quality. Stylish look.

Levis
Stylish Look. Comfortable. High Price.

Lotto
Lowest Price.
Less Durability. Less Stylish. Low Customer Satisfaction.

EVALUATION TABLE
FEATURES ADIDAS BATA LAKHANI LEVIS LOTTO PRICE Rs. 399-3099 Rs. 300-1000 Rs. 300-1000 Rs.280-2500 Rs.299-999

BENEFITS (discount)

Upto 50%

20-40%

10%

Upto 40%

DURABILITY

YES

YES

YES

YES

NO

COLOURS

YES

NO

NO

YES

YES

WARRANTY (condition apply)

6 months

6 months

3 months

PURCHASE DECISION
Bata has been holding a unique place in the hearts of Indians for the last 77 years, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear.
On my evaluation, I would like to purchase BATA.

SWOT ANALYSIS
StrengthBrand name Durability easily available at all dealer points. Stronger distribution network variety available.

SWOT ANALYSIS CONT

Weakness High cost structure Limited product line Less Stylish

SWOT ANALYSIS CONT

Opportunities- if they increase there sales
promotion activities then definitely they can have complete control over the footwear market by understanding the taste of customer as per changing the generation and fashion,style.

SWOT ANALYSIS CONT

Threats
Price cuts and reduced margins, spurred

by competitors. Addition of latest style, looks and durability are provided by competitors .

POST PURCHASE BEHAVIOR

Customers enjoy s the new looks of footwear and
Satisfied with the customer services.

SUGGESTIONS
Bata should increase there sales promotion activities

in the market. It has the potential to capture the whole footwear market but for that they need to promote there market activities aggressively.