Consumer Perception On Facebook and Google Plus

COMPANY PROFILE
Facebook Inc

Type : Founded :

Public Cambridge, United States (2004)

Founder(s) :

Mark Zuckerberg
Eduardo Saverin Dustin Moskovitz Chris Hughes

Headquarters : Area served : Key people :

Menlo Park, California, U.S. Worldwide Mark Zuckerberg (Chairman and CEO)

Sheryl Sandberg (COO)

David Ebersman (CFO)

Industry :

Internet

Facebook Inc

Revenue : Employees : Website : Type of site : Advertising : Registration : Users : Available In : Launched : Current status :

US$ 3.71 Billion (2011) 3000+ (2011) Facebook.com Social Networking Service Banner Ads, Referral Marketing, Games Required 901 million (active April 2012) Multilingual February 4, 2004 Active

Source : http://en.wikipedia.org/wiki/Facebo

Google +

Type : Area served :

Public Worldwide

Industry :
Website : Slogan :

Internet
plus.google.com Real-life sharing rethought for the web.

Commercial :
Type of Site : Registration : Users : Owner : Launched : Current Status :

Yes
Social network Service Required 170 million Google 2011 Active

Source :

What is Perception ?

Perception is defined as the process by which an individual selects,

organizes
and interprets stimuli into a meaningful and coherent picture of the world.

Examples of the stimuli include products, packages, brand names,

advertisements, and commercials.

What is Social Networking Service ?

A Social Networking service is an online service or a site that focuses on building and reflecting of social networks or social relations among people.

A social network service consists of a representation of

each user (often a profile), his/her social links, and a

variety of additional services.

Most social network services are web-based and provide means for users to interact over the Internet, such as chat and instant messaging.

COMPETITORS

RESEARCH METHODOLOGY
RESEARCH OBJECTIVE

To Study the Consumer Perception towards Facebook and Google + in terms of Overall Applications and Privacy Issues.

To Study how Advertisements on Facebook and Google + are related to the

consumers demographic attributes.

To study the Challenges and Criticism that Facebook and Google + are facing in
todays time.

RESEARCH METHODOLOGY
DATA COLLECTION Primary Data

A Structured Questionnaire is to be used to collect Primary Data.

Secondary Data

The main source of collecting secondary data in this project is INTERNET.

RESEARCH DESIGN

The Research Design will be Descriptive Research.

RESEARCH METHODOLOGY
SAMPLING METHOD

In this Project Report Convenient Sampling method is to be used.

SAMPLE SIZE

The Sample Size for this Project Report is 100.

SCOPE OF STUDY

Research is limited to DELHI and NOIDA only

GOOGLES PLUS AND FACEBOOK LIKE

ANALYSIS
USAGE PERIOD OF FACEBOOK

35

35

30 25 20 Less than 6 Months 15 10 6 Months- 12 Months

10 5

More than 12 Months

5 0 Less than 6 Months 6 Months- 12 Months More than 12 Months

USAGE PERIOD OF GOOGLE+

40
40 35 30 25 20 15 10 5 0 Less than 6 Months 6 Months- 12 Months More than 12 Months Less than 6 Months 6 Months- 12 Months More than 12 Months

8 2

RATE THE APPLICATIONS ON FACEBOOK

25
25

22 20
20

18 16

18

15

14

14 12 11

13

Very Good

12

Good Neutral

10
10

10 8

9 6 6 6

8 5

Bad Very Bad

5
5

6 4 4 2 4

5 5

0 Games and Entertainment Email and Chat Add Family and Friends Join Groups and Events Like or + 1 Brands and Organizations of the World Follow Celebrities

RATE THE APPLICATIONS ON GOOGLE +

25
25

22 20
20

20 19

16 15
15

16 14
Very Good

14

12

11
10
10

Good Neutral Bad

8 7 6 5
5

7 4 4 3 2 4

7 6 6 5 3 3 6

Very Bad

0 Games and Entertainment Email and Chat Add Family and Friends Join Groups and Events Like or + 1 Brands and Organizations of the World Follow Celebrities

ACTIVITIES DONE ON FACEBOOK

25
25

25

20
20

18 15

15

12
10

12

13

Very Good

12 9 9

10

7 5
5

10

11

12

Good

11 8 5 5

Neutral Bad Very Bad

7 4

0 Uploading Videos and Photos Using Application Writing on Wall Viewing Profiles Private Messaging Checking News Fees

ACTIVITIES DONE ON GOOGLE +

30

28 26

25

20
20

21 19

21 20
Very Good

18 16

15

14 12 10

Good Neutral Bad

10

8 6 4 5 6 3 2 6 2 3 3 3 4 4 2 2 6 6

Very Bad

0 Uploading Videos and Photos Using Application Writing on Wall Viewing Profiles Private Messaging Checking News Feeds

DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ON YOUR WALL (FACEBOOK)

42
45 40 35 30 25 20 15 10 Yes

No

5
0 Yes No

DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ON YOUR WALL (GOOGLE +)

28
30

25

22

20

Yes No

15

10

0
Yes No

On THE BASIS OF AGE (FACEBOOK)

7

6
6

6 5
Education Fashion

44
4

4 3 2 1 0 3 3 2 1 3

4 33

Jobs Food Sports

3
3

33

Health and Beauty Banking and Insurance

2 22
2

22 1 11 0 0 1 111 1 1 0 0 0
41-50

Electronic Goods FMCG Goods

1
1

11 11 00 0 0

1 1 00000 0 0
61-70

Religion

0 Less than 20 21-30 31-40 51-60

AGE Less than 20 21-30 31-40 41-50 51-60 61-70

No of Respondents 12 15 11 5 4 3

No of Choices 24 30 22 10 8 9

On THE BASIS OF AGE (GOOGLE +)

8
8

7
7

6
6 5

Education Fashion Jobs

Food

4
4

4 3 3 2 2 11 1 1 0
21-30 31-40

4 3 2 2 1 0 0
41-50

Sports

3 2 2 1 1 1 1

33 2 2 2 1 0 0
51-60

3 2 2 1 0 1 0
61-70

Health and Beauty Banking and Insurance

Electronic Goods FMCG Goods Religion

2 1

0
0 Less than 20

AGE Less than 20 21-30 31-40 41-50 51-60 61-70

No of Respondents 10 12 7 8 8 5

No of Choices 20 24 14 16 16 10

ON THE BASIS OF GENDER (FACEBOOK)

14

13

12 Education 10

9 8 7 6

9 7 5 4 7

Fashion Jobs Food Sports Health and Beauty Banking and Insurance Electronic Goods

3 2

3 2 1

3 2

FMCG Goods Religion

0 Male Female

PARTICULARS MALE FEMALE

NUMBERS 27 23

CHOICES 54 46

ON THE BASIS OF GENDER (GOOGLE +)

14
14

12

11 10
Education Fashion Jobs

10

Food

7 6 6 5 4 5 6 5 6

Sports Health and Beauty Banking and Insurance Electronic Goods FMCG Goods

3 2 2 1 0

Religion

0 Male Female

PARTICULARS MALE FEMALE

NUMBERS 30 20

CHOICES 60 40

ON THE BASIS OF OCUPATION (FACEBOOK)

9
8

7 7
7 Education

6
6

Fashion

5
5

5 4

5 4 3 3
2 2

Jobs

Food
Sports Health and Beauty

3
3

Banking and Insurance

2
2

2 11
1

2 1 1 00 0
Service in Private

2 1 1 00 00

2
1

22 1 0 1 0 00
Others

Electronic Goods FMCG Goods Religion

1
1

00 0 0
0 Business

000

Service in Government

Student

Self Employed Professionals

FACEBOOK Occupation Business Service in Government Service in Private Student Self Employed Professionals Others

No of Persons 4 7 7 22 6 4

No of Choices 8 14 14 44 12 8

ON THE BASIS OF OCUPATION (GOOGLE +)

10
10

9
9 8 7 66 6

Education Fashion

Jobs

5
5

Food Sports

4
4

4
3

4
3 2 2 1 222 1 1 3 2 1

Health and Beauty Banking and Insurance Electronic Goods

3
3

3 2 1 1 1 2 11 1 2 2

2
2 1 0 Business

FMCG Goods Religion

Service in Government

Service in Private

Student

Self Employed Professionals

Others

GOOGLE Occupation Business Service in Government Service in Private Student Self Employed Professionals Others

No of Persons 6 4 15 18 5 2

No of Choices 12 8 30 36 10 4

DO ADVERTISMENT ON YOUR FACEBOOK ACCOUNT HAVE ANY KIND ON IMPACT ON YOUR CHOICE OF BUYING

38
40 35 30 25 20 Yes

No

12
15 10 5 0

Yes

No

DO ADVERTISMENT ON YOUR GOOGLE + ACCOUNT HAVE ANY KIND ON IMPACT ON YOUR CHOICE OF BUYING

26 26

25.5

25

Yes No

24.5 24 24

23.5

23 Yes No

RATE THE RELIABILITY OF YOUR FACEBOOK ACCOUNT IN TERMS OF PRIVACY AND SECURITY

25

21
20

15

14

Fully Reliable Reliable Neutral

10

9 6

Not at all Reliable

0 Fully Reliable Reliable Neutral Not at all Reliable

RATE THE RELIABILITY OF YOUR GOOGLE + ACCOUNT IN TERMS OF PRIVACY AND SECURITY

30

27

25

20

Fully Reliable

Reliable
15

12 8 3

Neutral Not at all Reliable

10

Fully Reliable

Reliable

Neutral

Not at all Reliable

DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN MIND WHILE SHAREING INFORMATION AND CONTENT ON YOUR FACEBOOK ACCOUNT

44
45 40 35 30 25 20 15 10 5 0 Hacking of Account Spam and Scam Misleading or Inappropriate Status Sexually Explicit Content Hate or Racist Speech Yes

37 33

38

40

17 13 6 12 10

No

DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN MIND WHILE SHAREING INFORMATION AND CONTENT ON YOUR GOOGLE + ACCOUNT

40 35 30 25 20 15 10 5

37 33

28 22
17 23

30 27 20
Yes

13

No

0
Hacking of Account Spam and Scam Misleading or Inappropriate Status Sexually Explicit Content Hate or Racist Speech

CHALLENGES FACED BY YOU WHILE USING YOUR FACEBOOK ACCOUNT

50 45 40 35 30 25 20

45 38

47 36

34 28 22 16 12 5 22 28

33

17 14

15
10 5

3
I spend too much time using my account. I don't I don't find my understand Social how to use my Networking account on the Site useful. Social Networking Site. Yes No Privacy and Security concerns relating to Account. I have another Information will account on be shared with different Social unwanted Networking people and Sites can be used for social data mining

0
I get too many I don't feel safe emails, on Social invitation and Networking request from Site. my account

CHALLENGES FACED BY YOU WHILE USING YOUR GOOGLE + ACCOUNT

45

40
40

42 38

35
35 30 25 20

34

32 26

29 24

21 15 16 10 12 8 18
Yes No

15 10

5
0 I get too many emails, invitation and request from my account I don't feel safe on Social Networking Site. I spend too much time using my account. I don't understand how to use my account on the Social Networking Site. I don't find my Social Networking Site useful. Privacy and Security concerns relating to Account. I have another Information will account on be shared with different Social unwanted Networking people and can Sites be used for social data mining

FINDINGS
FACEBOOK

Maximum Respondents Feel Yes for the following :

Maximum Respondents Feel Neutral for the following :

1.

1. 2.

Do relate with the advertisement on their wall The Advertisement on Facebook account do have an impact on their choice of buying.

Games and Entertainment Application

Email and Chat Application Add Family and Friends Applications

2. 3.

3. 4. 5. 6. 7. 8. 9.

Hacking of Account

Spam and Scam

Misleading or Inappropriate Status Sexually Explicit Content

4.

Join Groups and Events Applications

Follow Celebrities Applications Uploading Videos and Photos

5.

6.

Spend too much time using my account Another account on different Social Networking Sites Information will be shared with unwanted people and can be used for social data mining

7. 8. 9. 10.

Using Applications
Writing on wall Viewing Profiles Checking News Feeds

Maximum Respondents Feel Bad for the following Private Messaging Maximum Respondents Feel Good for the following Like or +1 Brands and Organizations:

Maximum number of respondents say that the Privacy and Security i.e. Reliability is Moderate in Facebook .

Maximum Respondents Feel NO for the following 1. 2. 3. 4. 5. 6. Hate or Racist Speech I get too many emails, invitation and request from my account. I don't feel safe on Social Networking Site. I don't understand how to use my account on the Social Networking Site. I don't find my Social Networking Site useful Privacy and Security concerns relating to Account

GOOGLE +
1. 2. 3. 4. 5. 6.

Maximum Respondents Feel No for the following

Misleading or Inappropriate Status

Sexually Explicit Content, Get too many emails, invitation and requests Don't feel safe on Social Networking Site

Don't understand how to use my account on the Social Networking Site

Don't find my Social Networking Site useful

Maximum number of respondents say that the Privacy and Security i.e. Reliability is Moderate in Google + .

Maximum Respondents Feel Yes for the following Do relate themselves well with the advertisement on their wall The Advertisement that they have on their Google+ account do have an impact on their choice of buying. Hacking of Account Spam and Scam Hate or Racist Speech Spend too much time using my account Privacy and Security concerns Have another account on different Social Networking Sites Information will be shared with unwanted people and can be used for social data mining

1. 2.

3. 4. 5. 6. 7. 8. 9.

Maximum Respondents Feel Neutral for the following

Games and Entertainment

Maximum Respondents Feel Good for the following

1.

2.
3. 4. 5.

Follow Celebrities
Uploading Videos and Photos Private Messaging Checking News Feeds 1. 2. Email and Chat Add Family and Friends

3.
4.

Join Groups and Events

Like or +1 Brands and Organizations

5.
6. 7.

Using Applications
Writing on wall Viewing Profiles

THANK YOU

Name : Utsav Mahendra Class : BBA 4502/09