INTRODUCTION

Titan Industries was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO).
Founder of titan is XERXES DESAI. The CEO of titan is BHASKAR BHATT. The company set up its corporate office in Bengaluru (Karnataka) and its watch manufacturing facility in Hosur (Tamil Nadu).

Titan is the largest watch company in India and the fifth largest in the world. Titan manufactures over 100 million watches across 30 countries and cumulative.

The company has manufactured more than a 100million watches till date; and has a customer base of over 80 million.
Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market , offering quartz technology with international styling.

CORE PRODUCTS

TITAN EYE+:EYE WEAR

TANISHQ:JEWELLERY

TITAN: WATCHES

PRECISION ENGINEERING DIVISION

MARKETING STRATEGY
Segmentation done on the bases of: Lifestyle. Socio-Economic Group. Personality. Introduced various Sub Brands. Brand Extension. Innovation.

SUB BRANDS ACCORDING TO SEGMENTATION

Fastrack
Dash

Youth(22-30yrs)
Children

Titan Steel
Raga Nebula Sonata

Trendy urban youth(25 to 35yrs)

Working Women Upper Class Semi Urban and Rural class

PRODUCTION TARGET OF TITAN

PRODUCT
Titan Fastrack Sonata Xylys Titan Edge Titan Raga Nebula

ADVERTISING & PROMOTION

sonata Dash Jingle tune(Integral Part of BrandsFastrack identity) Celebrated milestone of 50 million watches by humming tune competition Oversees Advertising by addressing social Edge steel Raga issues and Portraying personalities like Mother Teresa,Mahatma Gandhi, Einstein Titan Signet Programme Xylys

Nebula

PLACE
Direct Dealers Time Zone & Non-traditional Outlets
PRICE Mass (Rs.350-600) Popular (Rs.600-900) Premium (Rs.900-1500) Super-premium (Rs.1500-8000) Connoisseur segments (above Rs.8000 to Rs.150000)

PROMOTION
Aamir Khan as brand ambassador Mahendra Singh Dhoni for Sonata Rani Mukherjee for Raga Festival Offers Creative Advertising

ORGANISATIONAL CHART

FINANCIAL STRATEGY

Year-over-year sales growth of 57.5% during the last quarter. The company has reported $795.4 million in sales over the past 12 months. The company is expected to report $1 billion in sales in the next fiscal year.

FINANCIAL STATEMENT
Currency in Millions of Indian Rupees As of: TOTAL REVENUES Cost of Goods Sold GROSS PROFIT OPERATING EXPENSES OPERATING INCOME EBT NET INCOME 2,513.0 Mar 2008 29,983.6 21,512.5 8,471.0 5,818.5 2,652.5 1,176.9 1,475.6 Mar 2009 38,326.4 28,054.0 10,272.4 7,765.2 2,507.2 868.0 1,639.2 Mar 2010 46,771.6 34,680.0 12,091.6 8,313.4 3,778.2 1,265.2

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