Presented By:VIKAS, PRACHI, ANIL, GAUTAMAN, DIVYASHREE, TEJINDER SINGH

TOYOTA Motor Corp began in September 1933.

Toyota Motor Co. was established as an independent company in 1937.
First car Model AA of TOYOTA

Sakichi Toyoda is the founder of Toyoda automatic loom works, Ltd.

Sakichi Toyoda is also founder of TOYOTA Motor Corporation.

Mission of Toyota is to provide safe & sound journey.

Toyota's mission has always been to provide clean and safe products.

Vision of Toyota is to be most successful enterprise.

In India, Toyota Motor Corporation entered in a joint venture with Kirloskar Group. Toyota Kirloskar Motor Private Limited(TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities.

Establishment
Chairman
Vice Chairman

Oct 6, 1997

Mr. Ryoichi Sasaki

Mr. Vikram S Kirloskar

Managing Director
Paid-In Capital Shareholders

Mr. H. Nakagawa
Rs. 7 billion

Toyota Motor Corporation (89% equity) Kirloskar Group (11% equity)

Some Logistics of TOYOTAs Bangalore Plant?

Daily production in units: 245 units Takt time for production of one unit: 3min 50sec Sales volume: Annual Turnover: 54,000 Manpower: 3000 workers

JIT was the foundation of the TPS.

Underlying Principle : Produce only the necessary products, at the necessary time and in the necessary quantity. JIT governed Toyotas buy strategy.

The word Kan means "visual" in Japanese and the word "ban" means "card". So Kanban refers to "visual cards".

Reduces inventory and product obsolescence Reduces waste and scrap

Provides flexibility in production

Increases Output Reduces Total Cost

I L L U S T R A T I O N

of
T P S

Means continuous improvement. Eliminating all waste. Observation. Understand the problem. Commitment of the management. Poka-yoke or error proofing.

Discard conventional fixed ideas. Dont make excuses. Correct it right away , if you make a mistake. Seek the wisdom of ten people rather than that of one. Think of how to do it , not why it cannot be done. Ask Why? five times.

Team

work work place control production

Safety

Visible

Conduct

activities.

Andon cord Training & development

Physical fitness
Preference to engineers.

Defects Over Production Waiting Transporting Movement Inappropriate Processing Inventory

Raw material

Parts Manufac ture

Assembl y

Product

Deman d

Assembl y

Parts Supply

Raw Materials

Name , term , sign ,symbol, or design , or a combination to identify the goods or services of one seller or group of sellers and to differentiate form those of competitors.

TOYOTA

Well known brand in Japan and throughout the world. Historically , word crown has been a linguistic taxonomy for Toyota cars. Corolla which is a Latin for small crown and Camry which is an English articulation of the word kanmuri meaning crown are all part of carefully prescribed family of names that revolved around the metaphor of royalty.
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Is endowing products and services with the power of brand. Branding Helps consumer organize their knowledge about products & services in a way that clarifies their decision making .

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Are the formal statements of expected product performance by the manufacturer .products under warranty can be returned to the manufacturer or repair centers for replacements or refunds.
In Toyota's case company provides: 3 year or 1 lakh kms (whichever is earlier ) Warranty on all repairs using Toyota genuine parts thus providing quality service to customers.

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 Value Driven Pricing method

The customers are given value in terms of several elements like warranty, quality, customer support etc. The company thus wins loyal customers by charging a fairly low price for a quality offering. Thus, the company reengineers its operations to become a lowcost producer without sacrificing quality, to attract a large number of value-conscious customers.

Customers
Value Price

Cost
Product
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BROCHURES SALES PROMOTION PUBLIC RELATION PERSONAL SELLING

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Toyota Kirloskar Motor Pvt. Ltd (TKM) announced that it will display 18 production and concept vehicles at the 11th Auto Expo in Delhi to be held at Pragati Maidan from January 5 to 11, 2011. New cars that can be seen on the Indian roads are: Prius and Yaris

By end of 2010 Toyota is planning to launch its new model ETIOS for india

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After Fortuner and Innova , toyota kirloskar wants Etios to be a game changer in india Etios- Hatchback and Sedan segments Going to invest Rs 3200 Cr to setup its second production plant in bangalore by 2011 As per their Prediction they can capture more then 15% of Indian Market by 2015.

Toyota Prius can run on electric power for approximately 20mph and after the car is temporarily stopped the engine shuts down. Prius will come in various combination offers ranging from * back-up camera * keyless entry/start Smart Key system * Bluetooth wireless

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* *

Entrance into hatchback segment Competition to Skoda Fabia, Honda Jazz and maruthi swift Defroster-linked CFC-free air conditioning Multi-reflector halogen headlights Better performance with more efficiency

* * *

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*Toyota is to target the urban Youth market

*Huge market for compact cars in India *Toyota can also introduce more SUVs, MUVs, cars and trucks in India namely CARS MATRIX VENZA AVALON SUVs & VANS RAV 4 FJ CRUISER HIGHLANDER 4RUNNER SIENNA TRUCKS * TACOMA * TUNDRA

HYBRIDS * CAMRY * HIGHLANDER

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Mahindra Xylo

Vs

Toyota Innova

Ford

Toyota

Toyota Camry

Vs

Honda Accord

Toyota

Honda Civic

Strength: 2009profits rise, against the worldwide motor industry trend. Net profits rose 11%
In 2005 it has became World's second largest carmaker

Weakness:- Being big has its own problems.

Opportunities:Lexus and Toyota now have a reputation for manufacturing

Threats :Competition is increasing almost daily.

Toyota Vehicles

Manufacturing Facilities

SUCCESS

At The Beginning the company Toyota start with Automatic loom

And Ended up making worlds best automobiles Co.

Toyotas DEMAND CHAIN LOGISTICS

C Dock B
C u s t o m e r In House Parts FINISHED VEHICLE LOGISTICS CUSTOMER DELIVERY

EXTERNAL PARTS LOGISTICS

INTERNAL LOGISTICS

Continuous Flow - No warehouse time