IFET COLLEGE OF ENGINEERING VILLUPURAM

ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN RURAL INDIA BY A.Anitha -1st year MBA S.pavai alias Bhavya-1st year MBA

Introduction:
Corporate social responsibility is the form of strategic management which would encourage the organization to scan and think laterally about its relationship which will contribute for the long term in changing world. Corporate social responsibility is the how the company should conduct their business in way which is ethical

Scope of corporate social responsibility

Environment Suppliers Community Health and safety Work force Human rights Standards of Business contacts

Activities of Corporate social Responsibility in Rural India

Creating rallies in protecting people from diseases

Development of infrastructure

Imparting Education and Building Schools

Building Hospitals and providing Medical Care

Supporting people affected by HIV/AIDS

Home based counseling effects by disease

Clean Environment

Some Other Activities under Corporate social responsibility

Empowerment of weaker section Women and youth empowerment Eradicate poverty and hunger Reduce child morality Right to workers Consumer protection Scholarship Disaster management

 Through corporate social responsibility activities we can range economic and tax benefits as 47% . Corporate reputation 45% Competitive advantage 30% Survey says most admired company for corporate social responsibility (i) Tata Motors (ii)Tata Steel and globally Nielsen RIL on top

Companies and Activities regarding social responsibility

Mahindra &Mahindra Mahindra Groups defines corporate social responsibility as making social responsible products ,engaging in social employee relation and making commitment to community around us. It was formed with intention / objective to promote education , through mainly with scholarship It reaches to unprivileged children especially in rural area

Activities of Mahindra &Mahindra

Education Financial Support Recognition to rural people Empowerment of children

ITC Limited
It has partnered the Indian Farmers since a century It develops agriculture by providing awareness to Farmers Activities: Helping the Tribals. Irrigation Development Building Schools Empowering Rural women & infrastructure development

Hero Honda Motor Limited

Aim: It takes considerable pride in its stakeholders relationship It has managed to bring up Economically ,Socially , Background region.

Activities
Clean water

Primary School Sports complex Vocational training center Adult literacy

Conclusion
After years of experience with HIV prevention and the variety of interventions aimed at individual behavioral change tested in diverse situations, certain characteristics of successful programs point to key elements of approaches to behavioral change programs. These elements include:

increasing participants ability to communicate effectively about sex helping participants increase their condom use skills personalizing risk, achieving participants perception of risk avoidance as an accepted social norm, providing reinforcement and support for sustaining risk reduction.

QUERIES

THANK YOU
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