In and out.

A survey on Reliance Fresh..

Contents:
1) Reliance Retail Ltd An Overview 2) Reliance fresh Company Profile 3) Controversies 5) Corporate Social Responsibility Reliance Fresh 6) SWOT Analysis Reliance Fresh 7) Retail Mix Reliance fresh 8) Future Plans of Reliance Retail Ltd. 9) Suggestions

Reliance Retail Ltd An Overview

Reliance Retail Ltd Overview

920 Stores 80 Cities 14 States

Reliance fresh (Supermarket)

First Venture
Reliance Super (Mini-Hypermarket)

Reliance Mart (Hypermarket) 95000 Products Unique Services - Tailoring, shoe & watch repair, Laundry. Future Plan: Saloon

Reliance trends ( Apparels and accessories) Reliance wellness (Medicine, health care and Beauty Products)

 Reliance footprint

Reliance time out (Books, toys, music and gifts)

 Reliance digital Reliance istore

 Reliance jewels

Reliance AutoZone (Auto accessories and services)

Reliance Living Homeware.

Reliance Fresh Company Profile

Reliance Fresh :
Industry: Retail Type: Supermarket Chairman & Managing

Director: Mukesh Ambani First Outlet: Hyderabad( Banjara Hills) Founded: 30th October 2006 Headquarter: Mumbai Area: 2000-4000 Sq. Ft.

Controversies

 Fresh Cheap

Satisfaction level
satisfaction level

Highly satisfied

satisfied

satisfaction level fairly satisfied

not satisfied

10

20

30

40

50

60

Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa, West Bengal, Kerala.

Corporate social responsibility

 Farm To Fork Model

 Recruiting People Underprivileged Community Biometric Cards Farmers Loans upto Rs. 15000 Training the farmer Information centre: Increase productivity Market rates of different Corps Technical Help Quality of seeds and fertilizers

SWOT Analysis

Strength:
Private label sale own products (Reliance Select)
Contract Farming Network 1600 channels in villages

Weakness:
Poor inventory control

Staff Lack of knowledge about products Parking

Opportunities:
Farm to fork, No middlemen, Farmers Customer

Hundreds of farmers 1 million farmers next

five years

Threats:

International Retail Giants: Carrefour, Metro AG, Tesco.

Bharti Wallmart (Farm to Fork)

Operating cost are too high

Retail Mix Reliance Fresh

Place:
Located in small commercial complexes close to 3-4 residential areas Observation: Close to cross roads
Almost in all Major areas

Location satisfaction
Location

satisfied

Location

Not satisfied

10

20

30

40

50

60

70

80

90

Product Range:
Vegetables and fruits House hold items Food and beverages All premiere

brand + Private label Groceries only private label Dairy products Non veg food items Ready to eat items

Choice of goods

COMFORTS

FEMALE MALE

NECESSITIES

10

15

20

25

30

35

40

Promotion:
Main idea make bulk purchase Discount scheme days Reliance fresh membership card Reliance One

Advertisements
Advertisements

Influenced

Advertisements

Not influenced

49

50

51

52

53

54

55

56

57

58

59

Offers influence
Offers

Not Effective

Offers

Effective

10

20

30

40

50

60

70

Pricing:
Low priced private labels Discount on bulk buying

Private Labels:
Maximum Space: Own Products

Less Space: Nestle Maggi, MTR Masala, Pepsi, Lays Chips.

Reasons: High Margin

Influence of prices
Prices

not influenced

Prices

Influenced

10

20

30

40

50

60

70

Suggestions:
Expand Service Give training to staff

Improve inventory control

Customer feedback
Lack of adequate billing counters
No proper parking place Staff should be trained about the products

Fresh eggs should be stored

Thank you.