1916

RMW (Rapp Motoren Werke) is founded as an aircraft engine factory in Munich. In 1917, changed to BMW.

1962
The 1500 model establishes the trend for the "new class" of sporty compact touring cars.

1977

1923
The first BMW motorcycle leaves the Munich production site.

1928
The first BMW automobile, the Dixi 3/15, is developed in Munich.

1981

BMW introduces the first 7 Series car. The 733i sets new standards in technology, design and equipment.

BMW becomes the first European carmaker to establish a subsidiary in Japan.

1955
The BMW 503 and 507 sports cars are todays 'golden oldies'.

1989
In the year the Iron Curtain fell, BMW has another first by producing half a million cars.

BMW Aircraft Engine

BMW first sports car 503

BMW First Motorcycle

BMW, The Dixi 3/15

BMW first 507 sports car

Norbert Reithofer CEO

Headquarter s Munich, Germany

The BMW Group

Rolls-Royce

BMW

MINI

Strategy: Respect for the individual Competition:

Mercedes Benz Audi Infinity Lexus Cadillac

Tag-line: Ultimate Driving Machine

Our cars
BMW 3 Series Rs 24,40,000* - Rs 34,59,111*

BMW 5 Series Rs 37,60,000* - Rs 58,00,000*

BMW 6 Series Rs 79,90,000* - Rs 95,00,000*

BMW 7 Series Rs 83,40,000* - Rs 1,31,50,000*

BMW M Series Rs 77,40,000* - Rs 1,28,10,00 0*

BMW Gran Turismo Rs 63,00,000* Rs 63,00,000*

BMW X1 Rs 22,40,000* - Rs 30,40,000

*

BMW X6 Rs 68,70,00 0* - Rs 1,30,00, 000*

BMW X3 Rs 41,20,000* - Rs 47,90,000*

BMW X5 Rs 53,80,000* - Rs 70,50,000*

BMW Z4 Rs 62,14,333* - Rs 62,14,333*

Our advertising partner

WE DO THINGS THAT MATTER.

http://www.kbsp. com/

KBS+P kirshenbaum bond senecal + partners

FOR BRANDS. FOR COMPANIES. FOR OURSELVES. FOR YOU.

Bill-Board Ad

https://www.facebook .com/BMW

Facebook Ad

Magazine Ads

Advertising Age estimated global measured advertising expenditure of $682m in 2009, making BMW the world's #53 advertiser. In order to deliver BMW advertising messages of outstanding quality, BMW decided to come up with a unique way of reaching its target audience.

The first & primary object of BMW ad is to create awareness of its brand. One of the goal of BMW advertisement is to make BMW look, not only cool, but likeable, which the brand needs.

The ad objective is to increase brand loyalty & sales. Also to put in the picture to the people the performance they will be achieving from its usage.

Target audience
A new ad campaign from the

carmaker de-emphasizes the brand's performance to attract a wider, affluent audience.

Its hard to believe, but after all these years there are still a great many consumers, specifically luxury-car buyers, who associate BMW with the yuppie phenomenon (is a term that refers to a
member of the upper middle class or upper class in their 20s or 30s.) of the 1980s.

This ad campaign was launched in US, made a successful outcome in there

BMWAutomation
Four Levels of Automation Changes in the level of automation can drastically affect quality of the product, cost, efficiency of a process, and flexibility to produce different products. Level 1 Deals with material handling, automated conveyors, and robotic operations

Level 2 Deals with equipment and plant layout. Level 3 Involves manufacturing software and flexible manufacturing systems

Level 4 Involves computer integration.