At standalone caf outlets

To understand customer preferences of food & beverages To understand customer spending pattern To understand age wise consumption pattern of the customers To understand the split of consumers who are opting for merchandise, Food items and beverages

 Number

of days visited 5 Number of bills 201 Sum of the bills 30138 Average revenue per bill 149.94 Number of males 212 Number of females 90 Total number of people visited 302

80

78

70

60 53 50 49 41 40 33 30 22 20

Male Femlae

10 1 1 0 <12 12 to 19 20-25 25-30 3 2

5 1 0 0 45-50 2 >50 0

30-35

35-40

40-45

180 160 140 120 100

168

Male 80 Female

80 60 38 40 20 1 0 Kids Teenagers Adolscent Middle aged Old 1 3 2

Number of people
Sundaes 4% Sweet Eats 2%

Hot coffees 21% Merchandise 21%

chocoholics 1%

Fruitzears 8%

Cold coffees 19%

Big eats and small eats 16%

Hot teas 4% Frosteas 4%

International coffee 0%

Chart Title

Merchandise 22%

Beverages 54% Food items 24%

Chococcino 2% Irish Coffee 2%

Black coffee 3%

male

Cafe Mocha 2%

Espresso 1%

Black coffee 3% Chococcino 3% Irish Coffee 1%

Overall
Cafe Mocha 1% Espresso 2%

Cafe Latte 21%

Cappuccino 69%

Cafe Latte 21%

Chococcino 7%

Female
Cappuccino 69%

Cafe Latte 21% Cappuccino 72%

Choco Frappe Chill-o- 11% coffee 2% Tropical Iceberg 18% Kaapi Nirvana 7% Iced Eskimo 5%

male

Cold sparkle 2%

Overall
Cold sparkle 3%

Cafe Frappe 37%

Chill-o-coffee 3%

Choco Frappe 15% Cafe Frappe 31%

Devil's Mochachi Own llo 9% 9%

Cold sparkle 4%

Female
Tropical Iceberg 18%
Cafe Frappe 22% Devil's Own 26% Kaapi Nirvana 4% Iced Eskimo Mochachillo 5% 6% Devil's Own 15%

Choco Frappe 22% Chill-o-coffee 4%

Tropical Iceberg 18%

Iced Eskimo 4%

Sundaes 3% Sweet Eats 3%

male Overall

Chocoholic as 1% Fruiteazers 7% Small Eats 5%

Merchandis e 23%

Hot coffee 24% Cold coffee 18%

Sundaes 2% Sweet Eats 5%

Big Eats 9%

Frosteas Hoteas 5% 2% Sundaes 1% Merchandis e 21%

Hot coffee 20%

Female
Sweet Eats 9% Merchandi se 18% Chocoholic as 2% Fruiteazer s 9% Small Eats 7% Hot coffee 12% Cold coffee 23% Big Eats 12%

Fruiteazers 8% Small Eats 6%

Cold coffee 20%

Hoteas 2% Frosteas 5%

Chocoholica s 1%

Big Eats 10%

Hoteas Frosteas 4% 3%

Sweet Sundaes Eats 0% 2% Merchandi se 23%

Male

Coffee Accessorie s 0%

Chart Title
Sweet Eats 2%

Hot coffee 23% Cold coffee 15% Hoteas

Fruiteazer s 4% Small Eats 9% Big Eats 11%

Merchandise 22%

Hot coffee 26%

Female

Frosteas 11%

2%

Fruiteazers 7% Cold coffee 14%

Merchandise 18%

Small Eats 9% Hot coffee 37% Big Eats 10% Frosteas 8%

Fruiteazers 18%
Big Eats 9%

Hoteas 2%

Small Eats 9%

Cold coffee 9%

Male

Overall

Merchandise 33%

Hot coffee 34% Merchandis e 20%

Hot coffee 20%

Female International
Coffee Chocoholicas Merchandise Cold coffee Sweet Eats Hot coffee Cakeaway Frosteas Sundaes Hoteas 0% Fruiteazers 20% Big Eats 20%

Small Eats 33%

Fruiteazers 50%

Big Eats 50%

Small Eats 20%

Around 80% of the customers belong to the age category of Adolescents which is the highest across four categories 54% of the people are opting for beverages and 22% of the people are opting for merchandise

Cafe frappe and cappuccino are the most consumed beverages in cold and hot coffee segments respectively
Majority of customers prefer Mango shakes in fruitzears segment When compared to other categories male to female ratio in cafe outlets at malls is highest--2.35

As Caf frappe is liked most by almost all the age groups it is advised to increase its price slightly to increase the revenue Since majority of customers are opting only for beverages and not for food items . It is advised to introduce combo offers like Sandwich + Strawberry shake, Burger + Caf frappe. So that a customer walked in to the outlet will consume food items also

Majority of the customers are adolescents and the average revenue is also high. Hence it is recommended to provide amenities like Wifi in order to attract customers of other segments also