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ITC LTD
Established on August 24, 1910 One of Indias biggest private sector companies It sets high standards for its employees and business ITC's corporate strategy aims at creating multiple drivers of growth
The ITC Vision: Sustain ITCs position as one of Indias most valuable corporations through world class performance, creating growing value for the Indian economy and the companys stakeholders
BUSINESS PORTFOLIO
SWOT ANALYSIS
STRENGTHS
Brand Image Distribution Network Management
WEAKNESSES
Dependence on Tobacco Revenues Negative association of tobacco
OPPORTUNITIES
Rural Market e-Choupal Increased spending power of rural sector
THREATS
Competition, domestic and International Increasing tax rates charged on cigarettes
Cigarettes
Infotech
Low
High
Low
FUTURE STRATEGIES
No
new investments in cigarettes New ventures in agri business High degree of promotion Use their distribution network to reach rural areas Bypass attack through economy and budget hotels Distribution and pricing of food products Tie ups and acquisitions to boost IT business
FMCG
FMCG - CIGARETTES
CIGARETTES
Wide range, market leader in every segment Tax measures became harsher in 2007 Volume sales declined ITC had to tweak its pricing strategy. Employed differentiated pricing Future looks promising o Rising disposable income and lower aversion to smoking o India has low per capita cigarette consumption compared to the world
BCG MATRIX
FUTURE STRATEGIES
Strategic
targeting of women and children Flavored cigarettes Increasing exports Use other businesses to provide high visibility Naming other brands like Wills Lifestyle
FMCG - FOOD
Entry into branded and packaged food business in 2001 Food business is represented in 4 categories 1. Ready to eat food 2. Staples 3. Confectionary 4. Snack foods
CURRENT SCENARIO
Entering
markets Distribution network Market differentiation Leveraging technology Variety in offerings Extensive advertising Quality product
FUTURE STRATEGIES
Cut down prices in the biscuit domain Penetrate the rural market Low fat chips Promote Conduct public events
ITC - HOTELS
CATEGORIES
COMPETITORS
SWOT ANALYSIS
STRENGTHS
Diversity Government Support Market Share
WEAKNESSES
Slow Implementation Susceptible to political events
OPPORTUNITIES THREATS
Rising income of consumers Increasing competition as a threat for all players
FUTURE STRATEGIES
Invest more to grow more Economy and budget hotels Political contacts Go global target east Explore real estate Tie ups with airlines Extensive use of internet
BUSINESS ENVIORNMENT
Availability of high quality man power Cost competitiveness Sector on a high growth trajectory
COMPETITORS
SWOT ANALYSIS
STRENGHTHS
Human Resource Management Experience Government Support Growing Domestic Market
WEAKNESSES
Brand India Security Concerns
OPPORTUNITIES THREATS
Increased Offshoring Under-penetrated geographies and verticals Competition Reducing Margin Weakening of US Dollar
FUTURE STRATEGIES
Business in European countries Reduce dependence on USA Strategic acquisitions Get government contracts through controlled pricing Use of already established ITC brand
Set
up in 1925 Strategic backward integration for ITC cigarette business Countrys largest convertor of paper board into packaging Positioning as the first supplier of high value added packaging Categories : > Packaging > Graphic > Speciality > Papers
SWOT ANALYSIS
STRENGTHS
Market Leader status World Class Technology Internationally competitive Quality and Cost
WEAKNESSES
None as of now
OPPORTUNITIES
Globalization
THREATS
Complacency New entrants
FUTURE STRATEGIES
emptive defense Acquire rivals Go global Latest technology
Pre
largest exporter of agri products Domestic sales in excess of Rs 1500 crore e - Choupal initiative Pioneered the cultivation and development of leaf tobacco in India Future strategies for this segment include Building trust Training initiatives
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