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Presented By: Akshat Vaid Ankur Sharma Harshita Periwal Karan Khanna Mudita Maheshwari Nikhil Soni

- 91004 - 91008 - 91024 - 91026 - 91034 - 91038

ITC LTD
Established on August 24, 1910 One of Indias biggest private sector companies It sets high standards for its employees and business ITC's corporate strategy aims at creating multiple drivers of growth

The ITC Vision: Sustain ITCs position as one of Indias most valuable corporations through world class performance, creating growing value for the Indian economy and the companys stakeholders

BUSINESS PORTFOLIO

SWOT ANALYSIS

STRENGTHS
Brand Image Distribution Network Management

WEAKNESSES
Dependence on Tobacco Revenues Negative association of tobacco

OPPORTUNITIES
Rural Market e-Choupal Increased spending power of rural sector

THREATS
Competition, domestic and International Increasing tax rates charged on cigarettes

ITC LTD BCG


Agri Business High Hotel s FMCG: Foods and Healthcare Paper and Packagin g

Cigarettes

Market Growth Rate

Infotech

Low

High

Relative Market Share

Low

FUTURE STRATEGIES
No

new investments in cigarettes New ventures in agri business High degree of promotion Use their distribution network to reach rural areas Bypass attack through economy and budget hotels Distribution and pricing of food products Tie ups and acquisitions to boost IT business

FMCG

FMCG - CIGARETTES

CIGARETTES
Wide range, market leader in every segment Tax measures became harsher in 2007 Volume sales declined ITC had to tweak its pricing strategy. Employed differentiated pricing Future looks promising o Rising disposable income and lower aversion to smoking o India has low per capita cigarette consumption compared to the world

BCG MATRIX

FUTURE STRATEGIES
Strategic

targeting of women and children Flavored cigarettes Increasing exports Use other businesses to provide high visibility Naming other brands like Wills Lifestyle

FMCG - FOOD
Entry into branded and packaged food business in 2001 Food business is represented in 4 categories 1. Ready to eat food 2. Staples 3. Confectionary 4. Snack foods

CURRENT SCENARIO
Entering

into less competitive or unexplored

markets Distribution network Market differentiation Leveraging technology Variety in offerings Extensive advertising Quality product

BCG BISCUIT INDUSTRY

FUTURE STRATEGIES
Cut down prices in the biscuit domain Penetrate the rural market Low fat chips Promote Conduct public events

ITC - HOTELS

CATEGORIES

ITC Hotels luxury collection Welcom Hotels Fortune Hotels WelcomHeritage

COMPETITORS

SWOT ANALYSIS

STRENGTHS
Diversity Government Support Market Share

WEAKNESSES
Slow Implementation Susceptible to political events

OPPORTUNITIES THREATS
Rising income of consumers Increasing competition as a threat for all players

FUTURE STRATEGIES
Invest more to grow more Economy and budget hotels Political contacts Go global target east Explore real estate Tie ups with airlines Extensive use of internet

BUSINESS ENVIORNMENT
Availability of high quality man power Cost competitiveness Sector on a high growth trajectory

COMPETITORS

SWOT ANALYSIS

STRENGHTHS
Human Resource Management Experience Government Support Growing Domestic Market

WEAKNESSES
Brand India Security Concerns

OPPORTUNITIES THREATS
Increased Offshoring Under-penetrated geographies and verticals Competition Reducing Margin Weakening of US Dollar

FUTURE STRATEGIES
Business in European countries Reduce dependence on USA Strategic acquisitions Get government contracts through controlled pricing Use of already established ITC brand

ITC PAPERBOARDS & SPECIALTY PAPERS

Set

up in 1925 Strategic backward integration for ITC cigarette business Countrys largest convertor of paper board into packaging Positioning as the first supplier of high value added packaging Categories : > Packaging > Graphic > Speciality > Papers

SWOT ANALYSIS

STRENGTHS
Market Leader status World Class Technology Internationally competitive Quality and Cost

WEAKNESSES
None as of now

OPPORTUNITIES
Globalization

THREATS
Complacency New entrants

FUTURE STRATEGIES
emptive defense Acquire rivals Go global Latest technology
Pre

AGRI COMMODITIES & RURAL SERVICES

AGRI COMMODITIES & RURAL SERVICES


Second

largest exporter of agri products Domestic sales in excess of Rs 1500 crore e - Choupal initiative Pioneered the cultivation and development of leaf tobacco in India Future strategies for this segment include Building trust Training initiatives

THANK YOU

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