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  • Marketing CALYX Presentation Final

    Încărcat de

    Umesh Sengar
    404 vizualizări11 pagini
    Calyx & Corolla is a flower distribution company that uses an innovative distribution model compared to the conventional model. They partner directly with growers and use FedEx for delivery, allowing them to offer customers fast delivery times. The three pillars of their success are their service, adaptation to customers' needs, and strong partnerships with growers. They also have a loyal customer base, visible advertising strategy, and aim to expand their corporate client base through end-to-end flower management services. Their SWOT analysis and recommendations suggest focusing on brand awareness, loyalty programs, and growing their customer database.

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    Calyx & Corolla is a flower distribution company that uses an innovative distribution model compared to the conventional model. They partner directly with growers and use FedEx for delivery, allowing them to offer customers fast delivery times. The three pillars of their success are their service, adaptation to customers' needs, and strong partnerships with growers. They also have a loyal customer base, visible advertising strategy, and aim to expand their corporate client base through end-to-end flower management services. Their SWOT analysis and recommendations suggest focusing on brand awareness, loyalty programs, and growing their customer database.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    404 vizualizări11 pagini

    Marketing CALYX Presentation Final

    Încărcat de

    Umesh Sengar
    Calyx & Corolla is a flower distribution company that uses an innovative distribution model compared to the conventional model. They partner directly with growers and use FedEx for delivery, allowing them to offer customers fast delivery times. The three pillars of their success are their service, adaptation to customers' needs, and strong partnerships with growers. They also have a loyal customer base, visible advertising strategy, and aim to expand their corporate client base through end-to-end flower management services. Their SWOT analysis and recommendations suggest focusing on brand awareness, loyalty programs, and growing their customer database.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 11

    Calyx & Corolla

    A success story
    Groups 1 & 8 14th February 2012 HEC MBA Jan12

    Agenda
    Conventional distribution model A success story : snapshot The three Pillars SWOT Analysis Recommendations

    A success Story (1/2)


    Conventional distribution model

    Delivery Time

    A success Story (2/2)


    Calyx & Corolla - Distribution model
    Calyx & Corolla

    Customers

    Growers

    FedEx

    Delivery Time

    The three pillars of success


    FEDEX CALYX & COROLLA
    Service Adaptation Real partner Online tracking system of orders

    GROWERS

    Flexible Flower focus Strong and Dedicated Team

    Trained Mutual benefit Extra Remuneration Exclusive contracts

    SWOT Analysis

    Loyalty program

    Sales

    Visible Advertisement
    BRAND AWARENESS

    Test advertising campaign Television commercials Radio Advertising Media (magazines/newspapers)


    Build-up Visible Advertising Strategy
    Additionally for increasing brand awareness we launch Campaign with celebrities postcards from designers Bouquet from designers a month of Designer (5 bouquets)

    Expand corporate clients base


    Flower management
    End-to-end flower management Orders from employees Discount program for employees Gifts and flowers delivery for clients

    End-to-end flower service

    Exclusive event contracts for supply

    Expand corporate clients base

    Low Cost of Low cost of Implementation

    implementation

    Growth of Customer New customer Database

    database

    Continuous Supply Continuous supply

    THANK YOU !
    Group 1 Jerome Yukihiro Anup Ekaterina Rohini Group 8 Shipra Elena Bhoopendra Mathieu Channing

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