Sunteți pe pagina 1din 21

TATA NANO

INTRODUCTION
The Tata Nano is a low-cost, rear- engined,Four-passenger city car built by the Indian company Tata Motors. And is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March, 2009.
.

The nickname, "one-lakh car" is due to the Nano's low price point, near 100,000 (one lakh rupees). At its launch the Nano was available in three trim levels:
the basic Std priced at Rs.123,000 has no extras; the deluxe Cx at Rs.151,000 has air conditioning; the luxury Lx at Rs.172,000 has air conditioning and power windows
TATA NANO 2

RESEARCH METHODOLOGY
Sampling unit CUSTOMER OF NANO Method of primary data collection Questionnaire Sample size -50 respondents

TATA NANO

OBSERVATION & ANALYSIS


From the data collection during the survey following information is found :--

TATA NANO

GENDER

44% 56%

MALE

Out of total customers surveyed 56% are males and 44% are females
TATA NANO 5

AGE
6% 32%

16%

15-25 26-40 40-60

46%

ABOVE 60

Out of total customer surveyed 46% lies in age limit of 15-25, 32% lies in age limit of 26 40, 16% lies in 40-60 & 6% lies in age group of Above 60.
TATA NANO 6

OCCUPATION

30% 48% SERVICE BUSINESS STUDENT 22%

Out of total customers surveyed 48% are serviceman, 30% are student & 22% are businessman
TATA NANO 7

MARITAL STATUS

42%

SINGLE
MARRIED 58%

Out of total customers surveyed 58% are married and 42% are single

TATA NANO

PREFERENCE OF NANO OVER BIKE

46% 54%

NANO BIKE

Out of total customers surveyed 54% customer will now prefer to buy NANO over BIKE and 46% will now prefer to buy BIKE over NANO.
TATA NANO 9

FEATURES
45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

42%

26% 16% 10% 6% FEATURES

MILEGA

DESIGN

INTERIOR SPACE

ALL

CANT SAY

Out of total customers surveyed ,42% considers DESIGN as the best feature, and 26% considers MILEAGE the best,6% considers INTERIOR SPACE best ,16% says all the above features are good in the car.
TATA NANO 10

COLOUR
30% 25% 20% 15% 10% 5% 0%
26% 30% 18% 8% 4% COLOUR

14%

Out of total customers surveyed 30% has IVORY WHITE,26% has LUNAR SILVER,18% has SUNSHINE YELLOW, 14% has RACING RED,8% has SUMMER BLUE and 4% has CHAMPAGNE GOLD

TATA NANO

11

PURPOSE
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% FOR CHILDREN AS FAMILY CAR PURPOSE 82%

18%
0% TAXI

Out of total customers surveyed 82% bought it as FAMILY CAR for shopping, going to office and 18% for their CHILDREN ,and 0% for using it as a TAXI

TATA NANO

12

PEOPLE'S CAR

42% YES NO

58%

Out of total customers surveyed 58% are proud to say it is PEOPLES CAR and 42% are NOT
TATA NANO 13

MILEAGE
60% 50% 40% 48%

30%
20% 10% 0% LOW AVERAGE 16%

28%

MILEAGE

BETTER

Out of total customers surveyed 48% consider it has AVERAGE mileage , 28% says it has BETTER ,16% consider it has LOW mileage.
TATA NANO 14

TRUST ON SAFETY
50% 48%

40% 30%
20% 10% 0% HAVE DONT HAVE CANT SAY 24% 28%

TRUST ON SAFETY

Out of total customers surveyed 48% DONT HAVE trust on safety measures of NANO and 24% HAVE.

TATA NANO

15

COMFORT
60% 50% 40% 30% 20% 10% 0% LOW AVERAGE BETTER Out of total customers surveyed 22% considers it is VERY COMFORTABLE, 28% considers it AVERAGE ,36% feels it has comfort level LESS THAN AVERAGE and 14% considers it is NOT AT TATA NANO 16 ALL COMFORTABLE. 16% 28% COMFORT LEVEL 48%

SERVICE SATISFACTION
50% 40% 30% 20% 10% 0% 42% 18% 26% 14%

SERVICE SATISFACTION

Out of total customers surveyed 18% are FULLY SATISFIED , 26% says they have AVERAGE satisfaction level ,42% says they have LESS THAN AVERAGE satisfaction level, and 14% are VERY DISAPPOINTED by SERVICES.
TATA NANO 17

ISSUE REGARDING USE OF NANO AS TAXI


OPINION
4%

GREAT CONCEPT
BAD IDEA 96%

Out of total customers surveyed 96% considered it is BAD IDEA and 4% it as GOOD IDEA
TATA NANO 18

CONCLUSION
Customer of TATA NANO doesnt want it to run as a taxi. They consider nano as FAMILY CAR Customers are not satisfied with the SERVICE and SAFETY. Average %age of customers feels ,it is a comfortable car and have average MILEAGE. More than half of the customer feels proud to be associated with tata nano.
TATA NANO 19

SUGGESTION
As TATA NANO research goes in wrong direction in safety measures and servicing area. So it is suggested by us to company to provide good safety measures to the consumer because safety comes first .and suggest them to improve standard in service of their car.

TATA NANO

20

TATA NANO

21