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International Marketing

Presented to:
Idrees Hussain

Presented by:
Kazim Asghar Arooj Zahid Muneeb Usmani Anum Iqbal Ghania Shoukat Ashar Khan

Chosen Companies
Barclays Bank Abbott Laboratories

Barclays Bank
British multinational bank headquartered in London, The UK Operates in over 50 countries
All the continents except Antarctica

48 million customers total assets of US$2.33 trillion


the fourth-largest bank worldwide

Barclays: Global Products/Services


Individual Corporate

Personal Banking Premier Banking Business Banking Wealth and Investment Management

Business Banking Corporate Banking Investment Banking Research Global Markets International Banking

Barclays in Pakistan
Operating in Pakistan since 3 years Started with the initial funding of $100 million BRANCH NETWORK
Lahore Karachi Islamabad Rawalpindi Akora Khatak 2 3 2 1 1

Barclays: Products/Services offered in Pakistan


Personal Banking Premier Banking Corporate Banking Brancassurance
Joint venture with EFU Educational insurance policies

Barclays: Strategy
Marketing Management Almost non-existent Standardization
Corporate Governance in Barclays
A documented form of governance rules, framework and code of ethics used globally at Barclays

Services

Adaptation strategy

Barclays (Global) Personal Banking


Personal Banking Premier Banking Business Banking Wealth and Investment Management Business Banking Corporate Banking Investment Banking Research Global Markets International Banking

Barclays (india) Personal banking

Barclays (Pakistan) Personal Banking Premier Banking Brancassurance

Barclays (China) Wealth and investment management

Corporate Banking

Corporate Banking Loans & financing Deposits Payments & cash management Trade finance Treasury solutions International banking

Corporate Banking Cash Management Deposits & Liquidity Online Banking Working Capital & Trade Solutions

International banking Investment banking

Abbott Laboratories
Founded by Dr. Wallace Calvin Abbott in 1888 A Chicago-based pharmaceutical company
Global Multi-division Diverse

Headquarters at Abbott Park, North Chicago, Illinois Over 90,000 employees Operating in over 130 countries Over $35 billion in revenue in 2010

Abbott: Global Products/Services


Pharmaceutical Products Nutritional Products Diagnostic Instruments & Tests Medical & Surgical Devices Animal Health Vision Technologies

Abbott in Pakistan
1948, Abbott came to Pakistan Current work force of over 1500 employees 2 manufacturing facilities
Landhi, Karachi Korangi, Karachi

Boast the use of:


innovative technology producing top quality products

One of the market leaders in Pakistan

Abbott: Products/Services offered in Pakistan


Abbott Pharma Abbott Nutrition Abbott Diagnostics Abbott Diabetes Care

Abbott Laboratories: Strategy


Marketing Adaptation strategy
Localized, low quality ads

Management Production

Adaptation strategy Think Globally, Act Locally

Abbot (Global) Products and Services Pharmaceutical Products Nutritional Products Diagnostic Instruments & Tests Medical & Surgical Devices Animal Health Vision Technologies

Abbott (India) Men's Health Thyroid Disorders Depression Epilepsy Sleep Disorders Diabetes

Abbott (Pakistan) Abbott Pharma Abbott Nutrition Ensure Ensure Plus Formance Glucerna RTF Glucerna SR Pedialyte Pediasure Abbott Diagnostics Abbott Diabetes Care

Thank you

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