Targeted Advertising Solutions (TAD)

Generating Dynamic Advertising on Passengers Print-At-Home Boarding Passes

About Ink TAD Targeted Advertising (TAD) allows you to accurately reach out to customers pre travel and be in the hands of the passenger The earliest and most convenient way to drive traffic and increase sales.

Exclusivity Only one advert appears on the document Sponsorship based on your requirement e.g. Origin and Destination of flight (Airline dependant) Directly targeted, zero wastage campaign Printed by the customer when in a travel mindset Lasting shelf life - Message can be viewed from up to 30 days prior to flight offering excellent repeat views and recall (Airline dependant). The boarding pass is the 2nd most important travel document after your passport Boarding pass is viewed on average 4.2 times before getting on board at multiple points of the journey from home to seat (index. Page 8). Multiple touch points - Boarding pass is viewed online and in print (All adverts first appear on screen during the check in process in PDF format that means we can insert a click through link).

Ryanair Targeted Advertising

Ryanair 6,600,000 passengers per month, Europes largest airline by passengers 160 destinations in 27 countries 73% ABC1 - 54%/46% Male/Female Targeted advertising by date / origin / destination / route / IP address Ryanair TAD
All Passengers Into France: Sept/Oct/Nov/Dec 2011 = 1,287,000 All Passengers Into Germany: Sept/Oct/Nov/Dec 2011 = 1,361,000 All Passengers Into Italy: Nov 2011 = 1,097,000 All Passengers Into Spain: Nov 2011 = 1,042,000 All Passengers Into UK: Nov/Dec = 1,794,000

100% exclusivity Cost per boarding pass = 35p (350,00 per 000)

easyJet Targeted Advertising

easyJet 5million+ passengers monthly UKs largest passenger airline 75% ABC1 - 51% Male/49% Female Targeted advertising by - date/ origin/ destination/ route/ gender easyJet TAD
All Passengers Into France: Oct/Nov 2011 = 1,081,514 All Passengers Into Germany: Sept/Oct/Nov/Dec 2011 = 1,015,823 All Passengers Into Italy: Sept/ Nov 2011 = 1,091,766 All Passengers Into Spain: Oct/Nov/ Dec 2011 = 1,266,077 All Passengers Into UK: Oct 2011 = 1,701,082

100% exclusivity Cost per boarding pass = 25p (350 per 000)

KLM Targeted Advertising

KLM 2,100,000 passengers per month 81% ABC1 65%/35% Male/Female Targeted advertising by - month/ destination Boarding pass (up to 72 hours before flight) and check in email reminder (48 hours before flight) KLM TAD Global campaign 1.15million passengers = 65,000 per month European campaign (including UK & Amsterdam = 55,000 per month UK campaign = 10,000 European campaign (excluding UK & Amsterdam) = 20,000 100% exclusivity

Brussels Targeted Advertising

Brussels Airlines 500,000 + passengers per month Belgiums national airline carrier 70 destinations across 38 countries Targeted advertising by - month/ origin/ destination Brussels Airlines TAD 35% of passengers per month = 175,000 Print-At-Home boarding passes All destinations for 1 month = 32,500 6 month campaign = 185,250 100% exclusivity

Germanwings Targeted Advertising

Germanwings subsidiary of Lufthansa 850,000 + passengers per month Hub airport Cologne 70 destinations + Targeted advertising by - month/ origin/ destination Germanwings TAD 35% of passengers per month = 297,500 Print-At-Home boarding passes All passes for 1 month = 47,450 All German passes for 1 month = 30,000 100% exclusivity both adverts spot to one client

TAD Research
Ink proprietary research product Online questionnaire hosted in-house Boarding pass TAD ad image adapted as click-through survey invite Objectives Establish TAD brand recall Passenger feedback on TAD offering Frequency of TAD usage Intent to purchase Future considerations Methodology Quantitative self-complete online survey Passengers incentivized with prize draw to win Apple IPAD Survey performed for 2 week period August September 2011

TAD Research
Headlines 383 completed responses Passengers printing boarding pass or confirmation email 14% also completed survey whilst travelling (Mobile/Wifi) 63% leisure/37% business International sample across three Airlines
Headline Results 61% could recall product brand on TAD 20% spontaneously recalled previous TAD brands 53% said they would consider purchasing a TAD advertised product Passengers look at boarding pass average 4.1 times at 13 locations 64% would be interested in using mobile check-in app 64% interested in mobile boarding pass app 40% considered boarding passes good place to catch my attention

TAD Research: At which parts of your journey do you look at your boarding pass?
100% 90% 80% 70% 60% 50% 41% 40% 30% 20% 10% 0%
When At home on printing out journey day

87%

54% 49%

27% 19% 13% 4%

Office or Work Travelling to airport Drop-Off Check-in Hall Security Search

24% 16% 6%
Airport Retail Area

5%
Business Lounge Gate Area Boarding On Plane

1%
Transferring

TAD Research: Purchase consideration

60 53 50

Yes No Don't Know

40 34 30

20 13 10

TAD Research: Concessionaires

Ryanair Boarding Pass Campaign: 1st May 12 30th June 12 Campaign reach, 150,000 passengers Offer 15% discount on all products The promotion generated 3,127 transactions 2.1% uptake on offer The promotion increased the average transaction value to 99 per passenger up from 64 Ryanair Boarding Pass Campaign: 16 Jan 12 to 16 Mar 12 Limited trial of 20,000 boarding passes 80% of turnover attributed to Perfume & Cosmetic The promotion increased the average ticket transaction value to 41.50 143% return on investment (after ad spend)