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DAIRY SHUDH
PRESENTED BY:RUCHIKA PANDEY SAUMYA SRIVASTAVA RUBY GUPTA TULIKA SAXENA GEETIKA SHUKLA
DAIRY SHUDH
Glass of health and purity.
www.dairyshudh.com
MISSION To reach every homes and rule every heart by providing variety of value products by taking care of people and their health.
Head office
LUCKNOW,
AGRA.etc Will also expand to M.P, CHATTISGARH,
Products
Major product-----Milk
Milk powder; Butter Dahi Cheese Paneer Cream after 8 months of commencement Ghee (**Ice-cream ,protein powder, shakes, fat free butter ,condensed milk, flavored milk will be included in our expansion plan depending upon our market response**)
Pricing
Product Price (own ) Price (Competitors)
28
30 38 10 22 15
30
34 40 12 25 18
Place
Target market: Places near Gurgaon and noida.
Use of social networking sites like facebook, blogs, etc. Free samples & free packets to dealer as per sale. Attractive packaging Credit sales schemes up to 7 days to local vendors New production plants in different cities and new product lines in
following years.
Competitive analysis
market share
7% 6% 12% 40% amul parag mother dairy dairy shudh others
25%
www.dairyshudh.com//http.dairyshudh.htm..//
ABOUT US
Procurement Channel:
Dairy farmers bring cows to collection stations
Raw milk extracted and stored in containers Collection stations transport raw milk to our local processing units facilities in special containers Wet Different qualities of milk are separated into separate containers Dry Raw milk dried in local processing facilities
Distribution of products
Other features:
Availability of milk throughout the day by opening parlous
,Booths and Depot. Introduction of Insulated vehicles & modern cold storage. 5 ltrs. Milk containers is innovative strategy for Indian market, promoting it by offering free samples of butter and powder milk. 3-phase distinctive supply chain to cover the wider market Positioning based on price , target market, customer requirement , quality and market reach. Campaigns' about dairy farming and cattle management in villages. For increasing milk productivity.
Organizational structure
LICENSING
FSSAI- food safety and security act of india. Factory license Boiler operating license and weight and measurement
inspection PFA-prevention and food adulteration act memorandum to the Secretariat for Industrial Approvals (SIA) and an acknowledgment is to be obtained. Certificate of Registration - the Milk and Milk Products Control Order (MMPO) 1992.
INSURANCE
insurance contract with the United India Insurance Company Fire insurance - buildings, machinery, accessories, stocks and stocks in
process, equipments including furniture Insurance cover for breakdowns. Insurance of the members of the company against death and health issues
Certifications
We have contract with an ISO Certification
company TNV which deals in providing ISO certification to Indian companies . Established as per requirement of IS\ISO\IEC 17021:2011, (Conformity Assessment Requirement for Bodies Providing Audit and Certification of Management Systems. The amount of contract of all certification is costing around 1.2 lakhs.
It is a management tool aimed at reducing risk in your organization It is proof to your customers and purchasers of the high level of security management It is an improvement tool to set up a continuity plan for your operations It is a way of complying with national and international laws, Your staff members are wellinformed and Information security costs of your organization are managed It is internationally recognized in all sectors, giving you access to new markets across the world.
Requirements:
Introduction Scope Normative references Terms and definitions Information security management system Management responsibility Internal ISMS audits Management review of the ISMS ISMS improvement Control objectives and controls OECD principles and this International Standard Correspondence between ISO 9001:2000, ISO 14001:2004 and this International Standard
Requirements:
Provide well-planned and stage by stage audit program. A sound, coherent and non disruptive assessment. An enviable record of customer satisfaction.
HACCP Principles Pre requisite programs Operational pre requisite programs HACCP Plan Interactive communication between processes Monitoring & measuring tools and methods System management
Requirements:
Phase 1: Establishing the environmental goals (policy). Phase 2: Planning the elements of the EMS. Phase 3: Implementing the EMS. Phase 4: Checking for any problems and correcting them. Phase 5: Evaluating the effectiveness of the EMS and improving it, and launching into a new cycle of improvement.
and materials Improved compliance Overall Costs Reduced Fewer accidents Competitive advantage Improved use of resources Framework for continuous improvement of your environmental performance Improved corporate image among regulators, customers and the public
Requirements:
System Study & GAP Analysis Documentation- Preparation of
Quality Manual, Quality Procedure, Work Instructions, Formats Records Generation, Implementation and Updating Trainings- Management & Work Force Level Internal Audit & MRM Guidance through the Certification Audit Closure of the NonConformities raised Annual Maintenance Contract(Optional)
HUMAN RESOURCE
(HEAD OFFICE TEAM) Top Level Management Partners- A,B,C,D,E -5
Middle Level Management Manager Finance & Administration -3 Manager Sales & Marketing-6 Manager (Procurement, Production & Operations) First Level Management 2 Assistant accountants 4 Assistant Sales & marketing officers General Staff 1 Communications Officer 1 Office Clerk 1 Office Boy
MANPOWER PLANNING
HR STAFF Mechanical technicians:- B.tech , M.tech 3 4-
mechanical Computer engineers.- B.tech 2 years work experience CA for company accounts Hiring of legal firm for legal advices and other contracts
Operation manager & supervisor Marketing manager and (5 yr work ex)+
5
1 1
junior manager and sales executive workers for production and packaging clerical staff R&D OFFICERS B.sc biotech and M.sc. for food quality control & support staff
2+1 15
30 10 4+4 TOTAL=80
JOB PROFILE
Qualification needed by an HR manager /other managerial post for applying in milk product industriesKnowledge, skills and abilities In the farm area, a thorough knowledge of milking techniques, milking machines and milk handling equipment and other factors related to dairy farm management (e.g. feeding, breeding, etc.). In the fluid milk and dairy products processing area, a good knowledge of the manufacturing procedures and equipment for milk and milk products. A good understanding of sanitation and quality control is required.
Education, Training and Experience In the farm area, a Diploma in Agriculture plus experience related to dairy herd Management.
comprehensive HR service to the business Managing absence disciplinaries, grievances, sickness etc. Measure employee satisfaction and identify areas that require improvement Training - Implementing the training and development agenda; identify areas that need attention and improvement Recruitment & retention Reward advise and support employees on company benefits Policy & procedures implementation of new HR policies Managing HR budgets.
and related information to obtain knowledge of manufacturing methods, procedures, and activities. Estimate production costs, cost saving methods, and the effects of product design changes on expenditures for management review, action, and control. Draft and design layout of equipment, materials, and workspace to illustrate maximum efficiency using drafting tools and computer. Confer with clients, vendors, staff, and management personnel regarding purchases, product and production specifications, manufacturing capabilities, or project status.
Including running high speed converting and packing equipment, controlling the process from a computer terminal performing preventive maintenance on equipment Expected to get involved, take charge of situations, and confront business related problems.
Payroll
1) Head Office Team
Partners will share the profit equally. e) Manager Finance & Administration (Salary: Rs35,000) f) Manager Sales & Marketing (Salary: Rs35,000 g) Manager (Procurement, Production & Operations) (Salary:Rs35,000) h) 2 Assistant accountants ( 2 x Rs10,000 each) = (Salary Rs20,000) i) 2 Assistant Sales & marketing officers (2 x Rs 10000 each) = (Salary:Rs20,000) j) 1 Communications Officer (Salary: Rs8,000) k) 1 Office Clerk (Salary: Rs7,000) l) 1 Office Boy (Salary: Rs4,000)
Total Salaries & Wages per month:
Rs 1,64,000
2) Plant-Wide Team 1 - General Manager- Plant Operations (3 x Rs9,000 = 2 - Production Controllers (2 x Rs12,000 = 1 - Quality Controller (Rs10,000) 2 - Bio Chemists (2 x Rs10,000 = 1 Lab Technician 1 - Maintenance Officer 5 - Machine Operators ( 4 x Rs4,000 = 5 - Store-men (packing, unloading, loading, storing) (5 x Rs3,000 each = 4 - Security guards (4 x Rs3,000 each = 10 Drivers (10 x Rs3,000 each = TOTAL MONTHLY PAYROLL:
Rs12,000)
Rs30,000) Rs3,81,000
RECRUITMENT
Recruitment procedure would be as per requirementFor blue collar workers techniques used open advertisement(in the form of newspapers/tv/print media) White collar-local newspaper.
Selection
Selection of technical /managerial staff may be based on Preliminary test Situational test Personality test Physical test Employee referrals Reference and background analysis for blue collar workers hiring on contract basis, subject to requirement
Welfare schemes
Medical policy
of the organization for enhancing their technical skills. Advantages of training Leads to improved profitability Positive attitude Improved job knowledge Improved morale of workforce Helps in cost-cut in areas such as-production ,personnel, administration.
Performance appraisal
Helps the employees and management to know the level of employees performance compared to the standard/predetermined
Appraising employees and skilled workers will only be retained Promotion, transfers, and demotions on basis of performance
INFORMATION TECHNOLOGY
Head Office
2) Plant wide - 5 computers - 2 printers - 1 fax machine - 1 mobile phones - Radio telephones - Intercom in the plant - land line (3 lines)
24 4 28
27 7 34
32 7 38
COST OF CAPITAL
FIXED CAPITAL + WORKING CAPITAL = TOTAL COST OF CAPITAL (13.38 + 5.77) = 19.15
FIXED CAPITAL
FIXED ASSETS 2.03 2.72 8.63 INVESTM ENTS
WORKING CAPITAL
0.35 CURRENT INVESTME NTS 1.87 INVENTOR IES
0.25
RECEIVAB LES
GRAPHICAL REPRESENTATION OF DATA;- SALES AND PROFIT FIG. in crore 35 30 25 20 15 10 5 6.21 9.67 11.56 23.44 31.86
16.24
sales net profit
0
2013 2016 2021
INCOME:
sales Other income Increase/decrease in stocks
(a)Partners capital (b) Reserves & surplus Non current liabilities (a)Other long term liabilities (b)Deferred tax liabilities (c)Long term provisions
Current liabilities
0.95 0.37
0.53 20.08
1.59 1.84
0.92 27.70
3.71 3.56
0.62 38.64
B 1
ASSETS Non-current assets (a)Fixed assets (i)Tangible assets (ii)Intangible assets (iii)Capital work-in-progress (b)Non current investments (c)Deferred tax assets (d)Long term loans & advances (e) Other non current assets 8.63 4.82 2.73 1.08 2.72 0.52 2.03 1.56 10.63 4.98 3.84 1.81 3.72 1.83 3.17 1.30 12.50 6.58 3.97 1.95 4.93 2.80 4.24 3.89
Current assets (a)Current investment (b)Inventories (c)trade receivables (d)Cash &bank balances (e)Short term loans & advances (f)Other current assets 1.87 1.42 1.05 0.83 0.25 0.35 2.89 2.83 2.94 1.43 0.91 1.32 3.52 2.96 3.83 2.84 2.67 3.72
20.08
TOTAL
27.70
38.64
Possible challenges
Increase in demand
OUR STRATEGY-
marketing.
Pamphlets, and business cards (which are less expensive) are
Changes in operation
More Production of 1 ltr packets than 1\2 ltrs. Results in
Bulk production, of fewer products.(economies of scale) Fuller utilization of resources-man power and raw material. By-products are sold at cheaper cost than processed in
plant.
Marketing
Importance to Sale through our booths and parlor , assurance of right quality at right price . Instead of 3 phase distribution channel 2 phase is adopted
(especially for milk), confined
cost.
For other durable products same channel will be followed
I.T DEPARTMENT
1Computer manager-35000
1 sub-manager:-25000
Job description: Planning, coordinating, direct computer-related activities in an organization. Record and carry out all business process in a proper
order. determining information technology goals of an organization and are responsible for implementing the appropriate computer systems to meet those goals.
Continuous feedback
Suggestion/complaint box Proper training facilities
6 .5 6.5
6 .4 6.4
FACTORY OVERHEADS: FIXED: Depreciation Rent Power Insurance Supervisors salary VARIABLE: Electricity Running exp. Of machines WORK COST .4 .4 9.7 .4 .4 9.4 .5 .5 .7 .3 .4 .5 .5 .7 .3 .2
particulars
previous
revised
OFFICE OVERHEADS: Employee cost Computer Telephone Taxes Carriage outward COST OF PRODUCTION opening stock -closing stock 3.4 0.12 0.11 0.20 0.30 13.83 0.40 0.30 3 0.12 0.11 0.18 0.40 13.29 0.30 0.30
14.53
14.89
SELLING & DISTRIBUTION EXPENSES: Advertisements Delivery vehicles 1.8 1.2 1.6 1.4
Petrol
Packaging rates COST OF SALES PROFIT SALES
0.8
0.2 18.53 5.47 24
1
0.2 18.09 3.91 22
Our Strategy:
Differentiation In Technology, Equipment & Services
powder milk. Extensive promotion and advertising Introduction of milk based energy drinks and energy powder for children. Low product prices. By reducing cost through economies of scale
Strategies
Better handling of raw milk through clarification and
bactofugation
Milk processing through maintaining good operational ratios
(reduction in wastage, protein losses during processing, control production costs, save energy and broaden shelf life)
Strategies contd.
Value added products
(desserts, puddings, custards, sauces, mousse, stirred yoghurt, nectars and sherbets)
Special offers
(on every 1 ltr. Packet of milk 100 gm dry milk powder free)
technicians. Organizing weekly management-worker meeting for identifying loop-holes and finding best possible solution.